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When you really want to stand out from the pack of other business cards, consider folded business card printing. Your imagination is the only limit.
The main thing to consider is that you still want your business card, when folded, to be the standard 3.5 X 2 inches. This is to make sure that your folded business card will still fit in a wallet or Rolodex. Here are just a few ideas to consider to get your creative juices flowing.
The core elements of your business card should be able to stand alone without the folds:
- Your contact information
- Company name
- Your name
- Your title
These should be immediately visible without your customer having to do anything. Additional information such as taglines or special offers can be reserved for information that requires your customer to actually manipulate the business card.
To make your folded business card even more interesting, you can try die cuts. This will let you do something as simple as round your corners or as complicated as creating whole new shapes.
You may be in an industry where conversion charts are used on a regular basis. In the mortgage industry people often reference interest rate conversion charts. You can also put local sports team calendars on the folded portion in hopes that your customers will continually reference your business card. Other items to consider to add value:
- QR codes
- Specific product/service details
If you are going to be using folded business cards, it is all the more important to use a professional printer. These firms can ensure that your business cards look professional and do what you want them to do. Do not try to do folded business cards on your own; that is a recipe for disaster.