Booklet Border Designs

When designing booklets, the tendency can be to use too many borders or frames around text and images, which is easy to do with the variety of creative patterns available in design programs. Booklet border designs certainly are important for organizing information and catching interest, but if overdone can make your mailout appear cluttered. Just remember the purpose of frames when designing, and your catalog will be one that holds your customers' attention and urges them to action.

Use borders to highlight text that you want to make sure your readers see. For instance, use a starburst for displaying a dropped price on a product. You can also use frames for setting apart facts such as your contact information. Organize related text by enclosing the information in a border such as lists of products and services or testimonies.

The type of borders that you use should complement your tone but give your booklet a unique style. Create serious corporate booklets using simplistic frames, and avoid neon colors and flashy patterns as this will confuse the purpose of your design. If you are sending a Christmas mailout, consider using Christmas borders, candy canes or gifts, for instance. Also, remember that your cover will determine whether a customer will open the booklet or not. Make sure that any borders you use on the cover is consistent with the interior and, once again, kept to a minimum.

If you realize that your product is suddenly filling up with too many borders or frames, try to organize your images using different methods. Use complementing colors or fonts to group text. Other methods of combining related information include repeating keywords or aligning words into columns.

When your catalog is ready for print, choose a printing company that will allow you to customize your design by offering the services and options that you need. PrintPlace.com provides free templates for download or even a team of designers to help you create the perfect booklet. We also offer full color, several paper stock options, five sizes with custom trim if needed, and saddle-stitched binding. For a booklet that sells your products, choose PrintPlace.com for your printer today. 

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