Designing Effective Newsletters
As successful as a newsletter can be, it is important that you design yours for maximum results. An effective newsletter will not only incorporate certain design elements appropriately but will also follow certain steps to insure that sending to the printer is easy. Here are some considerations to keep in mind for both design and newsletter printing services.
Every readable newsletter has columns, since this is what breaks up the text into a format that is easier to read. You can choose two, three, or even four columns, depending on the look you want. Also take into account the size and amount of pages included in your newsletter. Don't forget the headlines and subheadings so that each article is easy to find. PrintPlace.com provides several size and page amount options in the newsletter printing services so that you can choose what look is right for your design.
Break up your text on each page with boxes. Of course you will want to limit yourself to only a few boxes per newsletter (no more than one or two per page). Boxes can include helpful tips, customer reviews, interesting information, or anything else that will add to the appeal of your newsletter.
Include an image for every article, if possible. This may be a photograph, a chart, or a relevant and eye-catching graphic design. Just be sure to save images at a high resolution (at least 300 dpi) before placing in your design. Newsletter printing requires you to upload image files along with your document file, so be sure to name each image file appropriately.
Choose the right fonts for the image you want to portray, but also for readability. A sans serif font works best for large type, such as headings and subheadings, while a serif font makes body text easier to read. Only choose two or three typefaces and the same amount of font styles to avoid a cluttered look. You will need to send all of your font files, including any different versions, to your printer. With PrintPlace.com's full newsletter printing services, you get all of the help you need, including any questions about font or image uploads.
Lastly, a full color newsletter is the only way to go with the current colorful marketing trends. Color will make your images more appealing and the newsletter as a whole more noticeable. Avoid too much color - 2 to 4 at the most - and stick with traditional black text on a white or light background. Colored text can be too stressful on the eye. Full color newsletter printing services from PrintPlace.com include full bleed so that your background images seamlessly meet the edge of the page. Choose a gloss coating, also available from PrintPlace.com, to get the most out of full color newsletter printing.
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