The Types of Brochures You Can Use For Businesses
Every business needs a brochure, no matter the industry. Yet, not all businesses need the same type of brochure. There are five main types, each with a different purpose and, therefore, different content. Reviewing these types will help you choose the right brochure design for your business.
1. New Information Brochure - This type of brochure is for presenting new information to existing customers. You'll see these brochures in the check-out lanes of department stores or in rack card holders in banks. The purpose of this brochure is to entice your customers to buy more products or request extra services.
2. Response Brochure - Often, prospects will respond to your marketing campaign with a request for more information. This is when a response brochure comes in handy. Since the prospect has already shown interest by contacting you, this type of brochure should focus on convincing them that what you have is better than your competitor's.
3. Handout Brochure - The handout brochure can be used to leave behind with a prospect, such as at a trade show. Because these brochures are often left with those whom you haven't had a chance to make a thorough sales pitch, the design needs to be focused on making a sale. The handout brochure can also be valuable with prospects whom you couldn't seem to get interested during your conversation.
4. Support Brochure - Use this brochure along with your sales pitch. Because it is basically a visual to help prospects follow along with your presentation, include lots of pictures, charts, graphs, and short bulleted lists. This will reinforce your message and can also be left with the audience when you leave.
5. Direct Mail Brochure - This brochure can be mailed to a completely new list of prospects or as a follow-up piece to those most likely to make a purchase. Because you are targeting a certain group of people, the direct mail brochure needs to be tailored specifically to the interests and needs of this audience.
Whatever type of brochure is best for your company, make sure that yours are printed professionally. Here at PrintPlace.com, we provide the highest quality full color brochures available, multiple printing options, excellent services, and all at very low prices.
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