Branding with Business Cards
A business card is a branding tool that you can carry with you wherever you go. It should convey your image and what you do. Oftentimes, a business card gets filed in a drawer months or even years before it is used, if even used at all. Make sure that your business card printing is professional and gets used by following a few helpful tips.
You would be surprised at how many people do not include enough contact information on their business card. You want to give a client as many opportunities to get ahold of you as possible. Along with a cell phone number, office number, website, and e-mail address, you may also need a fax number and mailing address. Avoid sending the message that you are not business minded by using a free e-mail account. Spend the money to purchase an e-mail account through your website.
When choosing the layout, colors, and other design decisions, always keep your brand in mind. Your logo sets the stage for developing a brand, so be sure to include this all on all marketing correspondence. If you add any photographs on your business card, make sure they are professional. Having high quality pictures are definitely worth the cost. Also, establishing your own brand requires creativity. So be different in your design. Do something noone else has done before. This is a key to making sure your business card stands out from the rest.
Many people erroneously think that they can save money by using their office printer for business card printing. The reality is that home printing can actually cost just as much if not more than commercial printing. Find an online wholesale printer that offers full-color business cards at discount prices. Using a printing company will produce cards that appear just as professional as your company.
Business card printing is a serious undertaking because your card represents your company whether you are there or not. A business card always is a part of determining a client's perspective of you and your company. For this reason, think carefully about the design of your business card so that it accurately displays your brand.
Online Printing > Articles Home > Marketing > Branding with Business Cards