How to Make Your Business Cards “Keepers” for Your Customers
Business card printing is a long-term advertising strategy. Ideally, your customers will keep your business card on them for a long time. So how can you make sure that your customers want to keep your business card around? Try incorporating some of these design elements into your next business card printing project as a way to boost retention of your business cards.
Coupon
Use the back of your business card as a promotional tool. For instance, offer a 5-10% discount if customers present your business card when they make a purchase. Many businesses are also using business cards as a way to track purchases. Consider coffee shops who punch a hole in the business card every time a customer buys a cup of coffee. Customers are much more likely to keep this business card around if it means they will save money later.
Useful information
Again, on the back of your business card, consider including relevant industry information. Engineers, mechanics, and plumbers could all include an English to metric conversion chart. Financial consultants, accounts, and mortgage brokers could include interest rate conversion charts. You can also consider including calendar events, such as a local college team's football schedule. Customers are much more likely to keep a business card around that includes useful information.
Great design
Do not underestimate the value of a well-designed business card. Business card printing firms can include rounded edges, full color printing, and even plastic business cards to help yours stand out from the pack. If the card is interesting and looks great, the customer is much more likely to keep it.
Final thoughts
The small extra expense per business card can mean the difference between business cards that are considered “keepers” and those that are thrown away. Including valuable items like coupons or useful information like conversion charts can encourage your customer to keep the card around. A well-designed business card that includes interesting elements such as rounded edges and vibrant colors are also more likely to be retained. Just remember that business card printing is a long-term strategy, so those extra expenses for extra features are often well worth it.
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