Business Services Business Cards

You only get one chance to make the right impression. Your business services business cards have to present a clear message that is right on target in a professional manner. Too much information shows a scattered approach. Too little and the customer cannot get a hold of you. Here are some tips to balance your business cards and make an impression that sets you apart.

The Brand Connection
Make sure your business cards connect to your brand clearly. Your logo and color scheme on your business services business cards should tie into your website and other marketing materials. There should be no question about your brand. These visual cues reassure the customer that they are at the right website or are working with the right person.

Less is More
Keep your business services business cards simple. Avoid lots of activity on the front of your card, unless your industry calls for over-the-top graphics. Consider limiting the information on the front of the card to:

●    Company name and logo
●    Your name and title
●    Business Phone
●    Email
●    Location of your office

Use the Back
If you just need more content to describe your services, use the back of your card. This allows the front to stay clean and clear. You can fit approximately 100 words at 10pt font on the back of a business card, which is more than enough to spell out details. You can also use the back for calls to action like coupons and promotional codes.

Connect Media with QR Codes
Grab attention and make it easier for your customers to get to your website with QR codes. These little black and white squares can be scanned by a smartphone and act like a link on a webpage. They are easy to generate and are an up-and-coming trend for connecting physical marketing materials to the Internet.

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