Copy and Design Decisions for Business Cards
Online business card printing offers anyone the ability to create their own business card with the copy and design of their choosing. Designing a business card can seem intimidating, but the process can be made simpler with a little direction. Use the tips below to help guide the copy and design decisions for your business cards.
To begin, make a list of the information that will need to be on your business card. This can include:
Looking at this list in relation to the space available on a 2.5 by 3 inch business card might make your task seem impossible at this point. Keep in mind that the card can be segmented, usually into three sections: business logo, business information, employee information. You may also want to make use of the back of the card as additional advertising space: product line, services offered, helpful tips related to the industry, calendar, etc.
Now that you know what information you will need for online business card printing, you are ready to start making design decisions. Start collecting business cards, or do an online search, and look for the features that attract you and/or are memorable. Features such as:
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Vertical layout (as opposed to horizontal)
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Embossed or raised ink lettering
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Full color or 1,2,3 color
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Folded business cards
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Dye cut business cards
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Photo – you or a product
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Metallic ink or paper stock
Keep in mind that the goal of a business card is to be remembered and kept. The layout of your business card design needs to be easy to read and also help key information like name and slogan to stand out.
Font is another very important decision. The lettering in online business card printing will be quite small but needs to be legible and make an impact as well. Avoid scripted fonts as they are difficult to read and often give an amateurish impression. A great font can actually become the memorable element of your business card design.
One of your final decisions will be the quality of stock you choose to have your cards printed on. Your online business card printing company will have a variety of weights, textures, and colors to choose from. Consider not only the cost but also the impact the stock of your business cards will have on your customers and potential customers.
Finally, you will need to choose a great online business card printing company. Look for a printer that has a good reputation and offers a satisfaction guarantee. Many online printers will send a free sampling of their work upon request. Avoid printers who seem to be lacking in good customer service skills. When ordering business cards online, friendly and helpful customer service representatives are imperative.
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