Creating Powerful Brochures and Flyers: Go for a Competitive Edge

The success of a brochure or flyer is determined by their attraction and individuality. Impress clients by incorporating unique design features for your brochures and flyers. Some simple guidelines are all you need for visually stimulating prints.

Go Bold - Highlight aspects that you want noticed by using varying fonts, oversized typesetting, and attractive pictures. Beginning a section of text with an oversized letter or large quotation marks draw the eye to an area that may otherwise go unnoticed. Using different colors and font sizes for headlines and text organizes the flyer while also attracting attention to the important information first.

Go Against the Grain - Placing vertical text on a brochure or flyer increases attraction simply because of the fact that most layouts are linear. A small change is all that is needed to stimulate the eye. A perpendicular tag or company name placed along the side of the page is an easy trick for gaining powerful results.

Go Unusual - Most brochures are tri-folds printed on an 8.5x11 sized paper. Break away from this standard size and fold by increasing or decreasing the length or width. Using a nonstandard fold such as accordian or gate folds adds no extra cost to an order since printers do not charge differently for types of folding. While a different size can increase the price, you can still keep costs low by custom trimming down from the available sizes.

Go Big - Another method for making your flyer or brochure printing stand out more is by choosing a larger size. An 11x17 or 11x33.75 will get noticed much more easily than the regular 8.5x11 next to it. Anything that goes against the grain, especially something as noticeable as a large size, will create the intrigue needed for your advertisement to be read.

Go Creative - Die-cut brochure or flyer printing allows you to design any shape you want. Trim along the edge in the shape of your logo or use rounded edges for softer look and feel. Match the shape with your business to imprint your services in the mind of clients. For example, an editing company might use the shape of a pen.

Spending a little extra time to make an impact with a creative design and layout will prevent wasting money on a brochure or flyer that is unnoticeable. Go unforgettable with these guidelines for effective flyers and brochures.

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