Business Card Design: Getting Creative

Business cards are a time tested, effective form of advertising.  They have to cram a great deal of information into a small space while also accurately representing the company’s brand and values.  Just because everybody puts the logo, name, and basic contact information on color business cards does not mean that they all have to look and feel the same.  Here are few tips that you can try to make your business card printing projects stand out while still maintaining the original purpose.
 
Flip it
Standard business card design puts all of the information horizontally across the face of the card.  Try rotating the card 90°.  Put your logo on the top, your name in the middle, and your contact information along the bottom.  Of course, that’s just one of many ideas to try.  Flipping your design while keeping the basic elements intact can be a great way to set your card apart.
 
Make it practical
Include educational industry information on the back of your business card.  If you’re in banking, include common rates and equations.  For an attorney, maybe you should include some important definitions related to your practice.  Mortgage specialists could include mortgage rate information in the form of a chart.  You could even include information such as the local high school team's football schedule.  Again, there are endless possibilities.
 
Shape up
Get away from a typical rectangular business card.  The only real rule you may want to observe here is to make sure that your business card can still fit into the standard wallet.  Other than that, the sky’s the limit.  Rounded corners, circular designs, or shapes that are associated with your industry are all fair game.
 
The key here is to push the rules without actually breaking them.  Business cards should give your customers all the information they need to get ahold of you when they need you. You do not want to distract them, but you also want to stand out from the pack. 

 

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