How to Design a Brochure for Your School Event 

Printing brochures is a great way to tell people about an event, but you will want to keep a few things in mind when designing a brochure.   

1. Write your copy for the brochure. 

It's best to decide what you want your brochure to say before you think too much about the design. You have a limited amount of space available, so you will want to tell your audience what you want to tell them as clearly and concisely as possible. You probably will want to arrange your copy into sections. Tell your audience what the event is, when and where it takes place, and any other pertinent information. 

2. Decide what photos and graphics to use. 

For a school event, you probably want to use photos of the school or photos relevant to the event. Don't use too many photos, a few quality images is enough. Avoid clip art when possible. Clip art tends to look unprofessional, and you can probably find more relevant images and photos to use. If your brochure is for a sporting event, a lively photo of the athletes will catch your audience's attention better than a generic graphic found on the internet. 

3. Design the brochure. 

How many pages will the brochure have? What format will you use? You may want to search the internet for templates. If you use a template, try to customize it to better suit your needs. Otherwise, these can give you useful ideas to come up with your own design.  

Make use of the space, but don't allow your design to become too cluttered. A bit of white space makes your brochure easier to read. Don't use too many typefaces (two is a good number), and make sure your typefaces are easy to read and not overly fancy. Don't overuse bold or italics, use these only when you really need to emphasize something. 

Be sure to allow a bit of space around the edges of the page to allow for the printing bleed area. If photos or text are placed too close to the edge, they could get cut off in the printing process.  

4. Get a second opinion. 

Show the brochure design to your colleagues or friends and ask for an honest opinion. Is it easy to read? Does it give all the necessary information? It is visually appealing? Sometimes it may be useful to take a break from designing your brochure, and then look again the next day. You may have overlooked something obvious, or you may come up with a new idea to improve your work. 

5. Print your brochure. 

When you are finished with your brochure design, you will need to take it to the printer. Discuss what kind of paper you want and clearly communicate how you want your brochure to look. Your printer will have different options available, and you can discuss what is best for your budget and to achieve the best-looking final product.  
 
 

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