Merging Mediums - Using Print Advertising and Online Marketing
With the advent of the Internet, many companies have made a mistake of abandoning advertising in print. This article discusses a number of print advertising mediums that can and should work alongside online marketing campaigns. The overall goal of print advertising and online marketing is to increase sales through exposure of your brand, products, and services. Ultimately, print advertising and online marketing work hand in hand and should enhance each other.
Postcard Printing
One of the least expensive ways to connect with customers is through postcard print advertising. When your customer may ignore a banner ad or an e-mail, a postcard could very well be the advertising medium that gets their attention. With response rates between 2 and 5%, printed postcard advertisements typically exceed the response rate of emails and banner ads many times over. Just make sure your postcard print advertising includes your business web address.
Brochure Printing
When your customer does not have time for a sales presentation, a brochure can provide them with valuable information when they actually have time to read. Print advertising through brochures should be done along with online marketing. Some customers like reading and researching via the Internet, but many business people still enjoy being able to hold written material in their hands.
Catalog Printing
While more and more companies are shifting their catalogs to online systems, catalogs are still important reference tools for customers. Editorial content, such as informative articles, are another reason your customers appreciate keeping catalogs around. Again, catalog printing enhances online catalogs. Printed catalogs are used by customers for in-depth research, while online catalogs are typically used to quickly compare prices and general features.
Conclusion
Print advertising and online marketing should be working together. A dangerous mistake would be to cut print advertising altogether, while it is also an error to omit online marketing as well. Both methods have proven to be effective and both methods should have a positive return on investment. Used together, you will see a dramatic improvement in your overall marketing ROI.
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