8 Most Important Design Elements for Brochure Printing
A properly designed brochure grabs someone's attention, invites the person to open it up, and displays information in an easy-to-read format. Here are the eight essential elements you need to design a brochure printing that will attract readers and bring them closer to doing business with you.
1. An Attention-grabbing Cover
The cover is probably the most important part of brochure printing. Use one eye-catching image, the company's logo, and one phrase that makes people interested in finding out more. Your phrase should be in large type, readable, and not more than ten words. Put this phrase at the top of the brochure so people can see it in a brochure stand.
2. Something that Compels the Reader to Open the Brochure
The phrase you put on the front is the key to getting people to open the brochure. One effective technique is to start the phrase or sentence on the cover and then continue it across the fold so people have to open up the brochure to find out the rest of it. Another technique is to ask a question on the cover and answer it inside.
3. Color that Sets the Mood
When brochure printing, the color scheme should set the mood of your message. If you want to seem fun and playful, choose bright colors. If you want to seem more serious, use more neutral tones.
4. Fonts that Show Varying Importance of Text
Choose fonts that are easy to read and that fit the personality of your business and the brochure's message. Use different sizes of fonts to help readers know what elements of the brochure are most important. Put the most important information in headings and sub-heads in the largest font size. Then go down from there.
5. White Space that Organizes and Directs Attention
White space is empty space that gives the reader's eyes a place to rest. Use plenty of white space to keep your brochure from looking overwhelming. Also use white space to organize different sections of the brochure. Surround quotes and short bits of information that you want people to especially notice with white space as well.
6. Boxes that Organize and Draw Attention
Use boxes around different sections of text to help organize the information and draw attention to important text. Avoid using too many or the brochure will look cluttered and no particular thing will stand out.
7. A Fold that Invites Reading
Use a fold for brochure printing that makes reading easy. If you have a lot of info, use a Z fold that only shows one panel at a time so the reader does not feel overwhelmed. If you only have a little information and a large picture you want to use, use a gate fold that opens up easily to the middle as one full sheet.
8. Photographs that Bring the Brochure to Life
Use photographs and images that help the reader to understand your brochure and that show your business helping people. It is best to use two to four pictures when brochure printing or the brochure will seem too busy.
Brochure printing lets customers know that you are a professional company, so make sure your brochures do their job. Use important design elements and edit carefully so that your brochure gives customers and prospects alike a positive impression of your company.
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