Postcard Marketing Strategies
Postcards are an underused marketing tool that deserve more play time. Postcard printing is inexpensive, and postcards get more attention than other direct mail pieces. Without an envelope, postcards have a chance to instantly communicate your message, which means they are more likely to be read than other forms of direct mail. With these great benefits in mind, here are some ideas for maximizing postcard potential.
Send Multiple Cards
Since postcards are inexpensive, you can afford to send lots of them. Repetition is the key to effective advertising. Send a series of postcards to those on your mailing list. You could send one every two weeks or one per month for several months.
Develop a theme for your postcard series. For instance, you could send monthly calendars. Or you could give tips related to your business. If you own a restaurant or bakery, you might send a series of recipes.
Use an Irresistible Headline
Grab the recipient’s attention with a great headline. Announce a special offer or describe a benefit that customers receive from doing business with you. Keep it to ten words or less so the headline can be read at a glance.
Also use color to get attention; bright colors and a single strong graphic or photo will make your postcard printing pop out of a stack of mail.
Send Postcard Coupons
Encourage people to do business with you by printing postcard coupons. Put your headline and a snazzy picture on one side, then describe your offer on the other. Say that the recipient can turn in the postcard for a discount.
Making your postcards a coupon is also a good way to keep track of their effectiveness. Just save the postcards people turn in and use them to determine your return on investment.
Mail Cards to New Residents
Get newcomers to become loyal customers right from the start. Ask your local post office for names and addresses of those who recently moved to town and send them postcard coupons. Do this every month and watch your clientele increase.
Include a Call to Action
One way to get people to inquire about your offer is to leave them wondering. Next to your phone number or web address, provide a teaser such as, “Call to find out how to save 25% on your next purchase.”
Take advantage of such a cheap marketing tool; add postcard printing to your advertising efforts right away. You will not only get more for your advertising dollars but also will start seeing results almost immediately, upping your sales while decreasing cost. Now that's what I call smart marketing!
------------------------------------------------------------------------------------------------------------------
About PrintPlace
PrintPlace is a collaboration between print professionals, designers and developers committed to delivering the best online printing experience. Boasting the industry's most powerful and flexible quote tool, PrintPlace has engineered a unique workflow process that guarantees end-to-end color management. PrintPlace operates two printing facilities in Arlington and Fort Worth, Texas with plans to add a third in north Texas soon. To learn more about PrintPlace, visit its website at www.printplace.com.
Online Printing > Articles Home > Marketing > Postcard Marketing Strategies