Press Kits for Musicians and Bands

You finally have your CD the way you want it, and your band is practiced up and ready to hit the road.  The only thing is that you’ve got to book the shows first.  The best marketing tool available for musicians and bands is a press kit, since they are a professional way to introduce yourself to a potential venue. 
 
What few bands realize is the importance of working with a professional printing firm.  Almost every element of your press kit will need to be professionally printed.  As you read through these press kit essentials, notice how almost every item requires some type of printed materials.
 
Press Kit Essentials
Make sure your press kit includes the following: 

  • Business card – This gives your customer an easy tool to find your contact information when they’re ready to call you.
  • 8 x 10 glossy photo – Your customers want to know what they’re getting, so send them an 8 x 10 glossy photo so they can see what you look like.  For a personal touch, sign it and mention the name of the venue in a thank you note.
  • Artist Bio – Make sure to include an artist biography that tells a little about the history of your music or your band.  Make sure that the section also includes some references from other venues, if at all possible.
  • Press release – Many venue owners would gladly submit a press release about an artist that they will be featuring at their venue.  Often, they do not have the time to write one of their own, so include a press release to make their job easier.
  • Posters – While many venue owners have their own network for advertising, be sure to include some free posters.  Besides, wouldn’t you rather have quality posters advertising your show rather than something someone put together in 5 minutes on a word processor program?
  • Your CD – Of course, you should include your CDs so the owner can listen to your music.  Many artists have begun to print CDs that are only for promotions, such as press kits.
  • Folder – Finally, you need a professional folder to fit the entire press kit into.  Make sure to at least put your mailing address, logo, and band name on the folder.  Some artists are even printing full color folders to grab the venue owner’s attention. 

As you can see, nearly every part of the press kit includes printed materials.  Even promotional CDs may include stickers affixed to the CDs you burn on your own.  So find a professional printing firm that can handle your project to make sure your press kit is professional for venue owners.

 

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