Printing and Advertising for the “Other” Holidays

Most marketing budgets focus on Christmas and maybe one other major holiday.  While Christmas is the reigning king for spending budgets when it comes to consumers, advertising during other holidays presents small businesses especially with unique opportunities. For example, while consumers are flooded with advertisements during the major holidays, you can advertise during a more low key holiday season and increase your odds of connecting with new customers. Here are few tips for those that are new to “off-holiday” advertising.
Know where your customers will be
Holidays like the 4th of July or Cinqo De Mayo are outdoors and festival-like holidays.  In contrast, Valentine’s Day and Thanksgiving are more reflective in nature.  Make sure your printing and advertising includes a call to action in line with the location of the holiday.  For festival holidays, encourage customers to come visit your store.  For reflective holidays, have them come to your website.
Holiday spirit
Make sure the content you use for printing and advertising on other holidays is in tune with the spirit of the holiday.  Saint Patrick’s Day should include lots of green and four leaf clovers.  Valentine’s Day should include hearts and love themes.  Do not send a generic holiday greeting card that does not fit the spirit of the holiday.
Off-holiday list
Here are a few examples to get started:

  • Groundhog Day (2/2)
  • St. Patrick's Day (3/17)
  • April Fool's Day (4/1)
  • Mother's Day (2nd Sunday in May)
  • Memorial Day (Last Monday in May)
  • Father's Day (3rd Sunday in June)
  • Grandparent's Day (First Sunday after Labor Day)
  • Independence Day (7/4)
  • Veterans Day (11/11)


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