Promotional Calendar Tips for the Small Town Business
Print calendars are good promotional tools because they put your company name before the person using the calendar on a daily basis. Calendars make great thank you gifts to current customers. You can also give them away to potential customers at local festivals, job fairs, and business expos. People will appreciate receiving useful and attractive calendars, and your business will be on their minds when they need your goods or services. Here are some tips for creating attractive print calendars that people want to use.
Feature Photographs of Local Landmarks
Small town residents might enjoy having a wall calendar showcasing local landmarks. Put yourself or your employees in the shots to add a personal element. Using a professional photographer is best if you want your pictures to look really great.
Use Local Kids in Your Shots
Photos of local children make great subjects for calendars. You could use photos of school plays and choirs. Pictures of little league teams would work well too. Be sure to get parents' permission before using the photos in your calendar, though.
Put Coupons in the Calendars
In the back or middle of your calendar, have a few pages of coupons to cut out; this will encourage people to come in to your store. Then put notices in the appropriate date squares showing when a coupon is available to use. You could also put the coupons on the bottom of each month.
Include Community Events Along with Special Sales Dates
In addition to national holidays, include community events such as festivals. This will endear you to those who have hometown pride. You should also announce your sales events in the calendars. Use bright, bold type to draw attention to these dates.
Make Pocket Calendars
Pocket calendars are a great option for promotional print calendars because people tend to use them a lot. You can give several to each customer to pass along to friends. Whatever size calendar you choose, be sure to include your logo, phone number, and web address on every page. That way you will get your money's worth out of these promotional tools.
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