Some Handy Hints for Custom-sized Brochure

For effective brochure printing, you may need to use a brochure size that is not standard. Luckily, there are some printers out there that will work with you and your custom needs. Most brochures are 8.5" x 11" or 17" folded in thirds or fourths, but the reality is that there are a variety of sizes and folds that work well for different types of brochures.

Most brochure printing companies that offer custom sizes will allow you to choose a size anywhere between the sizes they offer. For instance, a printer may offer 9x12 and 11x17, but you would like a square brochure sized 9x9. For a printer that offers custom trim options, this is no problem.

A custom size is a very easy (and often much cheaper) way to make your brochures stand out. No matter what size your custom brochure will be, here are some hints that will make your brochure effective.
 
Direct Your Message
Your brochure printing will be most effective in the hands of your target audience. So instead of writing a general brochure that interests no one, write a brochure that directly answers the needs of your target audience.
 
Stick with One Clear Message
Not only should your message be directed towards a specific group of people, it should also be directly about one message. If your object is to introduce a new product, then do so without adding other sales pitches. The more specific your brochure, the better its impact will be.
 
Write to Your Readers
When you are writing the body of your brochure, use language that you would use if you were talking to a friend. Explain how your product or service will impact the reader in a positive way. With brochure printing, the benefits of your business should be laid out in a way that is easily understood.
 
Represent Your Brand
Brochure printing is the center piece of all your marketing materials. Create a design that is consistent with the colors and design of your company brand. The color scheme should be similar to your other materials. Include your logo somewhere in the brochure, and use graphics that support your business's image.
 
Present Professionally
The paper that you use for brochure printing does matter. A flimsy paper will impress on your readers that your business is cheap, whereas a more sturdy paper will give your company the feel of stability.
 
Include a Feature that Grabs Attention
Add a unique feature to your brochure printing that sets you apart from others. You may have a great high profile testimonial. Perhaps you can offer a special deal. Use your creativity to put your brochures in the spotlight.

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