Stickers and Marketing Ideas

The key to successful marketing is exposure and re-exposure of your brand to consumers. Sticker printing is a clever method of putting your brand in front of the customer. Stickers can be funny, used as labels, only have your contact info, or simply display your logo. But you have to be careful with stickers, too. There is only so much room for information, so take these ideas and run with them for your next sticker printing campaign.
 
Funny stickers
A great way to connect with customers is to give them a reason to smile. Funny stickers accomplish this, but you must also let the customer know from whom this funny message is coming. Consider putting your website address along the bottom of your sticker printing and use colors that are part of your corporate brand.
 
Labels
Everybody has been to an event where you had to put your name on one of those “Hi, my name is…” stickers. They may be a bit annoying, but what a great way to put your name on everyone for a day! Think about putting your logo on these stickers and supplying these stickers at an event where your customers congregate.
 
Contact and logo stickers
You can have a series of stickers printed to only include your contact information. These work great for affixing to items that could be lost or stolen. You can also put these stickers on just about anything that customers may come across, such as boxes you ship to them, standard mailing envelopes, or anywhere else you can think of.
 
Final caution
Stickers are a quick hit, so do not try to put too much information on them. Sticker printing should be reserved for reinforcing other marketing efforts, such as posters and brochures. But for a simple way to get your message out, sticker printing is hard to beat.

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