Tips for a Better Catalog Cover
The cover of your print catalog is the doorway that invites readers inside to peruse your products. How can you make sure they enter? By creating an irresistible portal that promises to give readers vital information that they can benefit from. Here are a few tips for creating that better catalog cover.
What to Include
First, you need the basics. The front cover of your print catalog needs to include:
While all of this information is necessary on the cover of your print catalog, it is also important not to over-crowd the cover as this is will overwhelm readers.
Who's Looking?
The cover design of your print catalog needs to be attractive to your target audience. Knowing what your target audience will be attracted to is vital, therefore, to your cover design in order to get readers beyond the cover. The layout of your catalog printing cover has to be styled to catch the eye of your audience with the use of photography, graphics, colors, fashion, and models if necessary.
Know Who You Are
In addition to designing to appeal to your audience, the cover of your print catalog needs to be consistent with your business’s branding. Using the previously established branding of your business is an easy way to attract attention from loyal customers. Brand recognition also inspires confidence in new customers who are familiar with your brand through its repeated use in advertising.
Which Product Image?
The front cover of your print catalog should also have an image of your feature product or products. Avoid complicated images or many images. Once again, the image used on your cover should be one that will appeal to your target audience. Keep in mind the following keys to image layout for your print catalog front cover:
-
Simplicity of arrangement
-
High profile product
-
Highlight the best selling feature of the product
-
Use models only when necessary for the image to make sense
Don't Forget the Back!
The back cover is often used to showcase sale items and list contact and order information. Both the front and back cover should have a call to action. The calls to action include the invitation to look inside the catalog for more information, to visit the website for online specials, or to call the expert help line for assistance ordering.
------------------------------------------------------------------------------------------------------------------
About PrintPlace
PrintPlace is a collaboration between print professionals, designers and developers committed to delivering the best online printing experience. Boasting the industry's most powerful and flexible quote tool, PrintPlace has engineered a unique workflow process that guarantees end-to-end color management. PrintPlace operates two printing facilities in Arlington, Texas and Los Angeles, California, with plans to add a third production facility on the east coast soon. To learn more about PrintPlace, visit its website at www.printplace.com.
Online Printing > Articles Home > Graphic Design > Tips for A Better Catalog Cover