Tips for Excellent Booklet Layouts
It is easy to control how people read and respond to your custom booklets when you understand how to create effective booklet layouts. After all, your booklet layouts will determine whether people will see your company as unique and whether customers will bother to read your booklets entirely. PrintPlace.com is an online printing company offers a few tips to excellent booklet layouts.
Establish a hierarchy. Group your content into different tiers from the most important to the least important and use this in deciding how they are ordered in your booklet. Sometimes, customers will stop reading halfway through, so at the very least you have to make sure that they read the most pertinent facts in your booklet. Ideally, design your booklets to be read cover to cover.
It’s not all about you. Do not get carried away with putting in everything about your company, products, and services. In your layout, you should set aside space dedicated entirely to you customers, because this would serve to build your credibility and customers’ trust. Business is a mutual exchange, so always keep your clients in the loop.
Balance is everything. Booklet printing is all about balance: between graphics and text, promotions and explanations, quality and cost, etc. Thus, designing the perfect booklet layout simply means collecting all of the factors that would effectively entice people to work with you and your company. Too much graphics, for example, makes for a pretty pointless booklet, and too much sales talk makes customers feel underappreciated. Moderation is the key.
You cannot simply cram in text and pictures into limited space and call it a booklet layout. As with every other aspect of your booklet design, you have to be smart with your decisions. Not to worry, though, because PrintPlace.com will be there with you every step of the way and will help you with every setback you encounter.