Tips for a More Readable Catalog
A catalog that captures readers and keeps them engrossed is a catalog that is easy to read. Creating a readable catalog is simple as long as you keep a few rules in mind to guide your catalog printing design. Even experienced catalog designers can benefit from a checklist to reference while designing a catalog, so here are a few tips for a catalog that your customers want to read.
Readability Tip #1: Audience
In order for your target audience to desire to read your catalog, you must design it with them in mind. So before you begin your catalog printing design project, get to know your intended market. Age, gender, economic bracket, social status, cultural heritage, and current style trends all influence design to make it more or less appealing to a segment of consumers.
Readability Tip #2: Format
Now that you know what will appeal to your target audience, you will need to use the right formatting when catalog printing for maximum readability. An easy to read font is vital to good catalog design. It should be a simple style and well-spaced both in a text box and on the page to make reading easy for consumers.
Readability Tip #3: White Space
A proper use of white space is part of a well-designed text formatting. White space will include line spacing and character spacing but also incorporates the larger spaces that help draw the reader’s attention to certain areas with important information. Some catalog designers feel that a catalog should be crammed with as much product information as possible and leave little room for white space. Many readers, however, get lost in such a muddle and miss important features in the overcrowded pages.
Readability Tip #4: Articles
Feature stories and articles are another somewhat controversial element of catalog printing design. Some designers view them as lost advertising space. Others feel that the connection feature stories and articles help build between the readers and the products are an invaluable asset to the success of a readable catalog. A feature article adds more than visual interest to a catalog. It gives businesses the opportunity to connect with readers on a much more intimate level which builds a strong bond that will continue to give returns for years to come in the way of loyal customers.
Catalog printing can be a fairly costly and time-consuming endeavor, so make the most of it by insuring that your catalog appeals to your customers. With a readable catalog, your customers will look forward to the timely direct mail piece and enjoy browsing the pages, almost certain to make yet another purchase from your irresistible catalog.
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