Without a sales team to take on the bulk of the work, brochures are the primary means of publicity for some businesses.

January 12, 2014

Effective Business Brochures

It is natural for customers to expect a lot out of the brochures they order from a commercial printing company. After all, there are some businesses where the primary and only means of publicity is through the use of brochures, without a sales or promotions team to take on the bulk of the work. If you are curious how to make your brochures more effective, there are many concepts to learn and several sources to learn from.

Design to Attract. You must understand that the main reason for using a brochure in the first place is to entice people into becoming your customers. Every aspect of your brochures must therefore be planned to appeal to your potential clients. Generally, brochures and flyers are designed to be attractive enough to catch attention while being simple enough to maintain it, and this one important consideration among many others. 

Go easy on the details. It must be further stressed that the content of your brochures must be concise and to the point. With people always in a hurry to do something or get somewhere it is hard enough to stop them long enough to take a look at your brochure, and it would be even harder to keep their interest. Simple ideas would work best for your brochure content because good commercial service personnel would easily be able to fill in any knowledge gaps for you.

Aim to Convince. It is not enough to simply make your customers curious regarding your brochures, and your aim should be to convince your client to buy and support any of your products and services. This is what you would refer to as “call to action”, and Paul Boag has some tips that would not only apply to website designs but can also be applied to your brochure printing. Read more here.

Make sure you are within reach. Some businesses can create the most beautiful and compelling brochures, only to get minimal response because of incorrect or missing contact information. Avoid this by ensuring that your details are accurate and visible but at the same time subtle enough that they would not distract from your sales pitch.

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