January 12, 2014
Seasonal Postcard Printing
One of the best ways to stay in touch with customers is not some innovative new system, new technology, or some new fancy advertising scheme. Postcard printing is still one of the most effective and cost efficient ways to keep your company and brand in front of your customers. But there are a few forgotten tips that we all could be reminded about every now and then.
Postcards should be used to stay in touch with your customers with a friendly message. One way to multiply the effectiveness of a postcard printing campaign is to use the holidays as an excuse to send your customers a friendly card.
One of the big advantages of sending out a postcard printing campaign on holidays is that you can plan well ahead and budget. Since you know right when you will be sending your postcards out, you can know how much money to set aside and adjust your plan accordingly. For example, Christmas, Valentine’s Day, 4th of July, and Thanksgiving all correspond with an approximate quarterly advertising campaign.
The warm and fuzzy feelings
Every holiday has a particular theme and positive message that you can associate with your postcard printing campaign. Take advantage of the excitement and energy surrounding each holiday and tie the message to your postcard printing. This serves to both connect your company with a positive message as well as provides a regular reminder to your customer about your business.
If you know you are going to send out Valentine’s Day postcard printing campaigns for the next several years, take advantage of bulk printing prices. Avoid using the same design if at all possible. Larger orders will often receive special pricing, even if the designs are little different. As long as the postcard printing is the same size and shape, printing companies can often still give you a discount.
Wrapping it up
Postcard printing is still one the best ways to stay in touch with your customers. Seasonal postcard printing campaigns give you the opportunity to schedule and budget, connect your company to positive messages, and can give you the opportunity to take advantage of bulk printing prices.
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