grassroots campaign
All Things Political

How to Win With a Grassroots Campaign

What is a grassroots campaign? Simply put, it’s the time-tested method of talking to voters face to face and asking for their vote.  It allows for two-way communication as opposed to more expensive one-way communication of T.V, radio, and newspaper ads. “The effectiveness of door-to-door mobilization lies in its use of social psychology to motivate …

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