Print advertisements and promotions can take many different forms, but posters and flyers remain among the most popular, despite being around in their familiar forms for over two hundred years. Marketing with posters and flyers closely followed historical developments in printing and distribution methods. Their single-page format makes them simple to design and easy to …
It’s time to prepare for Halloween! Take advantage of the spirit of the holiday by incorporating it into your marketing plan. Here are some Halloween ideas to inspire your own.
AI content generators are software applications powered by artificial intelligence and they can generate content such as copy and images off a neural network. This neural network is built on existing information it reads and learns off the internet and is anticipated to develop further. After all, content is created and uploaded to the internet …
We live in a time where printers are easy to come by and graphic design tools are becoming much more accessible to artists and non-designers alike. With the ubiquity of AI, the hype to create digital art is about to take a surge. But what does this mean for small business owners who want to …
Nothing beats face-to-face interaction, especially when trying to showcase the things you offer. Through trade show events, businesses can personally engage with visitors and give actual customer experiences. Studies show that 74% of consumers are more likely to buy a product after encountering it at a trade show. But before any of these, the booth …
There’s no doubt about it – the candidate who attracts the most attention during campaign season has a higher chance of getting elected. Come election day, the names voters recall the most will ultimately emerge as the winners. According to political strategist Celinda Lake, “whether you’re Pepsi or Obama, you have to run a campaign …
In times of crisis, we can only rely on each other to weather the devastating effects of the Coronavirus pandemic. While it may seem that the news we read every day is filled with depressing headlines, there are also plenty of inspiring stories to reassure us that humanity is well at work. Stories of kindness …
Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …
Restaurants and bars typically experience a spike in the number of patrons during the holiday season. However, not all of them effectively utilize this patronage to increase their restaurant holiday sales. If this sounds familiar, take a slightly different approach this year. With some forethought, it’s possible for you to dramatically increase holiday revenue. Here are …
Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …
