Direct mail can be one of the most difficult marketing methods available; you have to capture attention quickly and powerfully enough to avoid everyone’s first instinct of tossing without reading. This is why postcards are the most popular choice for direct mail: the message is out in the open to easily see when shuffling through daily mail. Postcard designs, however, still have the responsibility to “grab ‘em in a glance.” Without a hit design, a headline that wows, and extra information that draws you in, you may have well just thrown your marketing dollars down the drain.
A project with this much pressure could be hard to begin. But everyone knows that when the blank canvas on your design program is glaring you down, one of the best medicines is browsing through some inspiration to get the ideas flowing. The examples below show just how eye-catching an incredible design in combination with an action-packed headline can be, and will hopefully help those of you who need some ideas to get started. Take a look, be inspired, and feel free to share your own brilliant direct mail postcards with the rest of us!
DISCLAIMER: The following images are not owned by PrintPlace.com and are used only to inspire our readers.
Museum of the Moving Image Postcard by Tien-Min Liao(student project)