Published on September 20th, 2013 | by PrintPlace
Graphic Design Friday: How to make a more profitable postcard
It’s Graphic Design Friday! Our graphic designer, Chambley, is back with some tips about creating marketing postcards today. When designing a postcard to print, the image is probably the most important piece.
Chambley has some ideas about what to use, as well as some more design points to keep in mind.
Watch her tell you about them in this video. It’s less than a minute and a half. Plus there are visuals to give you ideas. As always, you could also read about it in the transcript that follows. We will have more tips from PrintPlace.com next week, so come back to see us!
Hey, guys! It’s Friday again. This is Chambley from PrintPlace.com, and I’m here to talk to you about creating an impressive postcard.
Humans process visuals 60,000 times faster than text, so your postcards should be driven by visual messages. A few ways to visually communicate your message is photos and illustrations of your product.
For example, if you’re a real estate agent, maybe you want a cute family in front of a brand new house that they just bought, or maybe you could use bold headlines to really draw someone’s attention. You should not only catch their eye, but create an emotional response.
Just a heads up, the United States Postal Service has some guidelines you might want to think about before starting your impressive postcard design. First off, leave an empty space right here for the tracking bar code. If you decide that you want to leave your design there, just be aware that the United States Postal Service will charge you an extra fee for your postcard to reach its destination. Also, be sure to leave space for a stamp.
If you have any more questions or concerns, click the link below and it will take you straight to the United States Postal Service website.
Thanks for listening to this week’s tips and tricks. If you like what you heard, subscribe right here. Again, I’m Chambley from PrintPlace.com and we’ll see you next week.