A half-fold is the simplest fold. It is created by folding a piece of paper in half. The resulting piece opens like a book and contains four panels of equal size.
- The side-by-side panels on the inside make for excellent product comparisons.
- Die-cutting in combination with this fold can create a unique look, sure to catch attention.
A folded postcard is an ideal use of this fold. Include a response card by adding a perforation to one side.