Marketing

How To Use Trade Shows as a Marketing Platform

Trade shows can prove to be an excellent source of marketing. If you want to get noticed in the public eye and have a great headstart, then trade shows are the thing for you. If you are a small business owner, you would understand the importance of it and are probably already using this tool. Trade shows are organized exhibitions by companies of a specific industry where they come together to showcase their products and services. This is easily one of the best ways to promote your offerings and get hold of new clients in the process. For scoring better clients and getting highlighted during one of the trade shows, you need to promote yourself well and be seen frequently.

The best part about trade shows are that they are easily accessible and are generally promoted on big platforms. Most of them are open for the public in general and that is when you can strike a blow on your potential clients. Every now and then you will come across companies which organize industry specific or client specific trade shows. Getting the right display is what draws the line between successful and failed company stalls. What should be paid attention to is getting an attractive display which will attract more customers and force them to come and check out your products/services. In fact if you are planning to get noticed in any trade show soon, some of the following pointers could be helpful:-

• Spend some time on researching. Make sure you choose the best and the relatively successful trade shows. Talk to people who have been there before and use the feedback.  This will save you a lot of time and disappointment as well.

•  If you are planning to go to a far off place to attend one, you might want to make sure you arrive as early as possible. Try and grab early discounts on the stall bookings or booths, arrange your accommodation, travel and printed materials etc. One of the best places to book your own booth would be somewhere near an already famous corporate name. This shall automatically increase the prospects of being seen that that in normal circumstances.

• Make sure you make full use of the exhibitor’s kit that is given to everyone who books a booth. It is very easy to get lost in the confusing forms that must be filled out. You might have to deal with 2 companies in all: one the producing company, the other, which is responsible for renting out the necessary equipment. You might also require a little bit of manpower for carrying your display materials in and out of the hall/center.

• Make a budget and stick to it. If you are a small business owner, don’t forget counting expenses like employee accommodation, snacks, meals, traveling, etc. Try and cut costs and make a realistic budget.

• Create a schedule for the day. Take out time for everything including setting up right, taking a walk on the floor to make your face a little familiar, checking out the competitor’s booth etc.

• Give out something for free. Offer your clients a free give-away like a pen or a calendar. The chances are that they will keep it and in fact use it which will in turn only be beneficial for you. In fact, giving out free chocolates or mints to passersby is a good and efficient way of attracting your audience. Small things like these can be really beneficial.

• Keep the energy alive. If you want a response from your customers, you better keep your team happy and enthusiastic. They should feel good about what they are promoting and never lose a smile. Ask them to be dressed appropriately and be attentive.

These are just some of the pointers that can help you take off the pressure of work. Use video, audio etc. as it will give it a more authentic and classy look. Just don’t be afraid to experiment with ideas and stay creative in limits.

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