Business

Use custom folders for a more powerful presentation

A couple years ago, at a company that shall remain nameless, I was sitting through our mandatory annual insurance presentation (dreaming about the sunshine outside). I looked around the room and could see that I wasn’t the only one who had briefly taken a trip out the window. I remember thinking, “this is important information, and  I should be paying attention,” but the information and numbers …

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Marketing

Marketing the Band

It’s every garage band’s dream to make it big.  And today, with music mixing software and some studio time, you can create your own demo CD and market yourself to the world! There are plenty of bands who have managers who book the dates and do their marketing.  But when times are tough and there’s …

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Marketing

Use Custom Folders for a Powerful Presentation

Presentations can be intimidating for the presenter and even – unfortunately – boring at times for the audience. One way to lessen the intimation and reduce boredom is to have a presentation that includes your presentation and marketing materials in beautifully designed custom folders. Custom folders can enhance presentations on any topic to any audience. …

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Marketing

Green Marketing Practices: Better for You and Your Customers

The ever-increasing global move to green practices has made green marketing efforts a necessary part for businesses of all sizes and industries. Conserving resources and limiting waste are becoming just as important to customers as value and quality. Since marketing materials can be a big consumer of resources and a process that creates waste, it …

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Marketing

Five Steps to Creating a Persuasive Marketing Message

Effective marketing does not have to cost a fortune – it just needs to have the right persuasive techniques employed. By using these five persuasive marketing techniques, you will be able to create advertising that will, over time, increase your brand recognition and increase your revenue. Using these five principles and see what happens to …

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Marketing

Why Isn’t Your Brand “Sticky?”

Whether you are a new company looking for ways to make sure your brand is successful or a company that has tried and tried again but just can’t seem to get your brand to stick, there is a solution. When a brand flops, it is usually due to the same few mistakes. Your business can …

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Marketing

Great Tips for Advertising with Posters

Poster printing can be customized to advertise any product, service, or special event. Here are the five tips to remember when advertising with posters. #1 Know what you need to tell viewers – Decide the main point of what viewers need to know and stick to it. Don’t lose focus or your poster will lose …

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Marketing

Inspiring Environmental Ads

Metaphors, shock tactics and Photoshop tricks all have their place in advertising. These environmental ads from Ads of the World use these techniques, as well as old fashioned brain-powered creativity, to produce ads that make you stop and think. Some are quite powerful and are likely to get even those who don’t care about the …

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Marketing

Why and How to Advertise in a Tough Economy

Historically, companies that continue to run ads during tough economic climates come out ahead of their competitors who stopped advertising when times got rough. Procter & Gamble, Chevrolet and Camel cigarettes were just a few brands that continued advertising though the Great Depression, and came out ahead of their competition. For instance, during the 1920s, …

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Marketing

Marketing in a Slow Economy

Even though the economy is sinking into a recession or into a “recession-like” economy (“what’s the difference?” I’d like to ask the experts!), you don’t have to slash your marketing budget down to nothing. There are plenty of low-cost or no-cost marketing techniques you can use if your marketing budget isn’t overflowing. Here are some …

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