Business

Use custom folders for a more powerful presentation

A couple years ago, at a company that shall remain nameless, I was sitting through our mandatory annual insurance presentation (dreaming about the sunshine outside). I looked around the room and could see that I wasn’t the only one who had briefly taken a trip out the window. I remember thinking, “this is important information, and  I should be paying attention,” but the information and numbers …

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Marketing

Marketing the Band

It’s every garage band’s dream to make it big.  And today, with music mixing software and some studio time, you can create your own demo CD and market yourself to the world! There are plenty of bands who have managers who book the dates and do their marketing.  But when times are tough and there’s …

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Marketing

Use Custom Folders for a Powerful Presentation

Presentations can be intimidating for the presenter and even – unfortunately – boring at times for the audience. One way to lessen the intimation and reduce boredom is to have a presentation that includes your presentation and marketing materials in beautifully designed custom folders. Custom folders can enhance presentations on any topic to any audience. …

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Marketing

Five Steps to Creating a Persuasive Marketing Message

Effective marketing does not have to cost a fortune – it just needs to have the right persuasive techniques employed. By using these five persuasive marketing techniques, you will be able to create advertising that will, over time, increase your brand recognition and increase your revenue. Using these five principles and see what happens to …

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Marketing

Why Isn’t Your Brand “Sticky?”

Whether you are a new company looking for ways to make sure your brand is successful or a company that has tried and tried again but just can’t seem to get your brand to stick, there is a solution. When a brand flops, it is usually due to the same few mistakes. Your business can …

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Marketing

Inspiring Environmental Ads

Metaphors, shock tactics and Photoshop tricks all have their place in advertising. These environmental ads from Ads of the World use these techniques, as well as old fashioned brain-powered creativity, to produce ads that make you stop and think. Some are quite powerful and are likely to get even those who don’t care about the …

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Marketing

Marketing in a Slow Economy

Even though the economy is sinking into a recession or into a “recession-like” economy (“what’s the difference?” I’d like to ask the experts!), you don’t have to slash your marketing budget down to nothing. There are plenty of low-cost or no-cost marketing techniques you can use if your marketing budget isn’t overflowing. Here are some …

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Marketing

How To Use Trade Shows as a Marketing Platform

Trade shows can prove to be an excellent source of marketing. If you want to get noticed in the public eye and have a great headstart, then trade shows are the thing for you. If you are a small business owner, you would understand the importance of it and are probably already using this tool. …

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Marketing

What You Need to Know About Cross-Cultural Marketing

Culture is a set of beliefs, norms and traits of a particular group. Any marketer who knows his job understands the importance of culture. Culture is an extremely important factor which can influence any marketing decision. It is very simple to consider your product a winner from your own perspective but it is important that …

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