Nonprofit organizations (NPOs) have their own commonly-used jargon, just like any other community. Nonprofit terms share many similarities with nomenclature used by regular for-profit businesses. The main differences come when describing sources of income and restrictions of their use. For anyone looking to start a nonprofit, or join one, there are a few exclusively nonprofit terms that …
With a few exceptions, churches are not normally considered to be at the cutting edge of marketing. Church marketing strategies tend towards the conservative, and for the most part it makes perfect sense, given churches need to appeal to a very broad base of demographics. At some point, however, these strategies can cross the line from …
Few opportunities are as rewarding as working or volunteering for a nonprofit– except perhaps for starting them! If you think working for a nonprofit isn’t rewarding enough, or if you have an advocacy other nonprofits don’t address, you can try starting one. We compiled this list to help you figure out how to start a nonprofit …
One of our most popular posts here on the PrintPlace Blog was centered around brochure design. We thought it was worth revisiting to include some points we left out. While Leonardo Da Vinci never created a minimalist brochure design himself, I have no doubt in my mind he would have done so, had there been a …
Marketing for nonprofit organizations is not much different from marketing for any other enterprise. The problem is it seems that many nonprofits (NPOs) don’t realize this, or at least haven’t quite internalized it. This often leads nonprofits to be less effective than for-profit enterprises with similar initial capitalization. Here are some areas NPO marketing fails. 7.) …
When creating content for nonprofit donors, it helps to have a specific goal. When creating goals for content projects, most nonprofit marketers will obviously agree donor acquisition is important, but consider this: 3 out of 4 new donors only make a one-time donation. 2 out of 3 American donors report being turned off by nonprofit marketing Acquiring …
The Bible contains within its pages, the Greatest Story Ever Told. But what if you could apply the basic principles behind what makes the Bible so riveting to church marketing? Chances are, you already do some of this but it helps to know the principles. In the past few years, the “storytelling” trend has been …
Today’s “Graphic Design Friday” video is about color. Our graphic designer, Chambley, has five color combinations you should avoid at all costs.
Today, Ara continues the discussion of flat design. Last week she talked about what it is that makes flat design so cool. In today’s Tipster Friday video, she has a Photoshop tutorial for a flat design logo. In the tutorial, Ara walks you step by step through creating this diamond. Our tipster is an expert …
Our subject for today’s Tipster Friday surrounds the topic of alumni giving. This is a topic important to every college and university. The key to alumni giving though, is first alumni engagement. Ara has some tips for how to increase alumni giving through engagement, as well as some little tricks to push them in the …
