Advertising flyers, unlike other marketing tools whose purpose is to represent and inform, have the primary purpose of selling. Real estate agents, car dealers, nightclubs and other businesses use full color advertising flyers to sell services and goods. Full color flyers do more than inform people what your business' products and services are; they show what you can do and how your company can help solve problems. With this in mind, PrintPlace.com lists basic rules in designing advertising flyers.
Take a dynamic approach to the tone of your message. Advertising flyers don't just tell your readers what your business is about. Get your readers involved in your message by telling them how your products and services can benefit them. Instead of plainly listing your products and services, list instead the problems your products and services can resolve.
Write engaging titles and subheadings. Writing your titles in the conventional way of attaching adjectives to flatter your products and services is like marching to an old song. Encourage the participation of your readers by suggesting how your product can solve your readers' problems. For instance, instead of saying “Durable Tires at Cheap Prices”, try saying “Drive Safely with the Free Tire Warranty Program at ABC Tires.”
Where's the catch? Give your readers a reason to go to your store or at least something to get them thinking. Offer a discount along with your advertising flyer, or a free product or service. This will not only encourage your readers to try your products but also enable them to think more about your brand, allowing extra time for your company name to sink in.
Stand out. Check out your competitors' advertising flyers and dream up a way to be distinctive. Break free from the norm but follow the basic guidelines and elements that are vital in any advertising flyer design. PrintPlace.com has free templates to help you create an advertising flyer you’ll be proud to distribute. Get your flyers done with a stunning design and impressive quality sure to grab the attention of your target market.
Get your advertising flyers printed with PrintPlace.com. Empower your business with the prestige and strength of the superior quality of our advertising flyers. Available at affordable prices and backed by the latest color printing technology and flyer experts, flyer printing service from PrintPlace.com is the smartest online choice today.
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