fill beds year round bed and breakfast
Hotel

Cost-Effective B&B Marketing That Will Fill Beds Year-Round

Cost-effective bed and breakfast (B&B) marketing isn’t about being cheap. It’s about understanding what expenses provide your business the most value in return, regardless of the actual price. A focus on cost-cutting can often distract you from what is truly important about your business. This is especially true in the highly-competitive hospitality industry. That said, …

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Print Materials for Restaurant Christmas Promotion Ideas
Bar and Restaurant

5 Festive Restaurant Christmas Promotion Ideas

Most businesses get a bump around the holidays, especially as we get closer and closer to Christmas. Restaurants have the opportunity to get in on this bump in the days leading up to Christmas, but they need to target their food and services just right. These restaurant Christmas promotion ideas are tried and tested ideas to get …

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Printing Help

Can I Print Postage on Envelopes and Postcards?

Yes, you can use your own postage printing equipment to place postage on your printed postcards and envelopes. If you want to print your own postage on postcards, it’s important that you choose the right paper and coating so that your equipment isn’t damaged. The best coating choice will offer protection and enhance the color …

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Real Estate

14 Ideas to Bring Your Real Estate Postcards Up to Date

Direct mail postcards are one of the most popular tools available to marketers in the real estate industry. Unfortunately, innovation in real estate postcards has largely stagnated, even in today’s app-driven age. And while printed postcards continue to be as effective as they’ve ever been, a lot of them tend to look alike and follow …

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Political Mail Being Delivered
All Things Political

Delivery Options for Your Political Mail

One of the biggest questions that I am asked by candidates about political mail is the pros and cons of Every Door Direct Mail (EDDM) vs Presorted Standard Mail, the traditional method of sending political mail to a specific list.  Each has its own unique benefits as well as drawbacks. What is Every Door Direct …

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a selection of hotel print materials
Hotel

3 Compelling Reasons to Update Your Hotel Print Materials

Hotel print materials are essential to this industry’s marketing. Everything from notepads, brochures, to flyers has been a part of hotel marketing for decades and will likely be a part of it for decades to come. But like all businesses, your hotel rebrands and changes to catch up with the times. That’s one good reason …

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Color Palette Pointers
Graphic Design

3 Color Palette Pointers for Effective Brochure Design

Brochures are an important part of any marketing campaign. When combined with other marketing tools such as social media and other print products, brochures can be highly effective. This is especially true when they are given to prospects that have already signaled interest in your product or service. Effective brochure design can help reduce waste, increase conversion rates, and …

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