Now that the gift-giving season is in full swing, postcards aren’t usually the first thing you’d consider when considering gift ideas. But when you think about it, these unassuming stationery pieces are surprisingly thoughtful presents. Keep reading and get to know Pacific Coast Artisans, an Oregon-based artist who crafts postcards and greeting cards for all …
Have you ever wondered how to make eye-catching labels? The answers are simpler than you think. Check out these five easy-to-follow tips on creating distinct label designs from PrintPlace’s Art Director, KD Macalinao. 1. Prioritize legibility and clarity. Every word on your label needs to be easy to read. “Labels are meant to be read, …
Postcards may seem simple and compact, but it’s fascinating how the parts of a postcard play a crucial role in their effectiveness. If you’re looking into using postcards to get your message across, it’s important to understand their key features and components. In this article, we’ll explore the anatomy of a postcard and break down …
Getting the right color can be the difference between standing out or blending into the background. For small and medium business owners, achieving accurate color representation in printing is a game-changer. To help get your brand into the spotlight, we will dive deep into the RGB vs. CMYK debate. These are the two main color …
While it’s true that direct mail has never gone out of fashion, it also remains, to this day, a favorite means of correspondence — whether it’s from your besties or brands you trust. According to communications and advertising giant RR Donnelley (RRD), 63% of Gen Z are excited about getting real mail, while 62% of …
The United States Postal Service has implemented its second price hike this year as part of the “Delivering for America” 10-year plan. The new rates include a 4.8% price increase in Forever Stamps, from 33 cents to 66 cents – and an overall 5.4% increase in shipping rates. But what do these all mean and …
Brochures come in a variety of sizes, and picking the appropriate one might be essential to properly communicating your message. Understanding the various brochure sizes is crucial whether you’re producing a brochure for your company, an occasion, or a marketing campaign. Standard Brochure Sizes 8.5″ x 11″ – This is the standard size for a …
Measuring the girth of a box is essential in ensuring that the package is not only within the courier company’s guidelines but also to avoid additional fees or even having the package returned. Size Definitions: Length: The longest measurement of a box from end to end Width: The shorter measurement of a box from side …
Businesses can benefit from branded labels just by the countless applications you can use them for. From promotional to packaging, here are three good reasons why custom labels deserve a spot in your business kit. 1. Dress up plain packaging on a budget Custom labels can transform your packaging from drab to fab without too …
Minimalist packaging has been gaining popularity in recent years, as more and more consumers are looking for simple, sustainable, and stylish packaging solutions. Minimalist packaging is all about stripping away unnecessary elements and focusing on the essentials, creating a clean and uncluttered design that reflects the product inside. Here are some reasons why minimalist packaging …
