Marketing

The Anatomy of a Postcard

Postcards may seem simple and compact, but it’s fascinating how the parts of a postcard play a crucial role in their effectiveness. If you’re looking into using postcards to get your message across, it’s important to understand their key features and components. In this article, we’ll explore the anatomy of a postcard and break down …

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Marketing

A Quick Guide on Sending Direct Mail Postcards

While it’s true that direct mail has never gone out of fashion, it also remains, to this day, a favorite means of correspondence — whether it’s from your besties or brands you trust. According to communications and advertising giant RR Donnelley (RRD), 63% of Gen Z are excited about getting real mail, while 62% of …

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Business Marketing

The Power of Less: How Minimalist Packaging Can Benefit Your Brand and the Environment

Minimalist packaging has been gaining popularity in recent years, as more and more consumers are looking for simple, sustainable, and stylish packaging solutions. Minimalist packaging is all about stripping away unnecessary elements and focusing on the essentials, creating a clean and uncluttered design that reflects the product inside. Here are some reasons why minimalist packaging …

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How to Design Your Church Booklet
Ideas for Churches Marketing Printing Help

How to Design Your Church Booklet to Tell a Compelling Story: 5 Tips for Creating the Best Church Booklet Design

Today’s churches face the challenge of drawing in new and consistent attendance. Few Americans are showing up for church and no longer maintain religious affiliations. In 2020, 47% of Americans said they belonged to a church, synagogue, or mosque—a number lower than 50% in 2018. The number of Americans who don’t identify with a religion …

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Ultimate Guide to Custom Box Printing: Sizes, Design, Materials, & Cost
Business Marketing Printing Help

How to Come Up with the Best Custom Gift Boxes for Your Employees or Customers

The COVID pandemic’s shift to remote work has significantly affected how companies interact with employees and clients. With less regular physical interactions in a shared space, “remote working has increased the need for staying connected, in turn increasing the relevance of corporate gifting,” as described in Coresight Research’s Deep Dive: Unwrapping the American Corporate Gifting Opportunity. …

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