3 Steps You Need to Take for Better Postcard Marketing
Marketing

3 Steps You Need to Take for Better Postcard Marketing

Postcard marketing is one of the least expensive but most effective ways to advertise. In fact, direct mail campaigns blow digital channels out of the water with their great response rates. According to the Direct Marketing Association, postcards enjoy a 5.7% household response rate, significantly higher than online channels. However, not every postcard marketing campaign …

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Postcards by Transformance USA
Marketing

Customer Story: Transformance USA

Debt is not an easy thing to discuss with anyone. While some can easily traverse the complicated road to financial freedom, many fall short of that goal. Fortunately, there are nonprofit organizations like Transformance USA. Their mission is simple: to assess a person’s financial situation, give suggestions to get them out of the hole they’re …

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How Magazine Printing Found Its Place in the Digital World
Marketing

How Magazine Printing Found Its Place in the Digital World

Magazine printing is thriving in this digital age, but not in a way you might expect. Magazines and the Internet But before we delve into that, let’s talk about magazines themselves and the situation with digital. When you think about magazines, you probably think of celebrity-focused, fashion, or even gossip publications that you can find …

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5 Powerful Reasons Why You Need Postcard Marketing
Marketing

5 Powerful Reasons Why You Need Postcard Marketing

Postcards are an extremely efficient and flexible marketing tool. They can be applied to almost any business with an unparalleled targeting approach and wide reach. Hence, you would be remiss to not include postcards in your marketing strategy. No business should leave out postcard marketing. It doesn’t really matter what business you have or even …

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How to Create a Facebook Advertising Campaign
Marketing

How to Create an Effective Facebook Advertising Campaign

Planning a Facebook advertising campaign, whether you are an e-commerce business or not, is a no-brainer. The social media giant remains the biggest social networking site in the world, gathering more than 2 billion active monthly users. In fact, Americans spend an average of around 35 minutes on Facebook alone, which adds up to almost …

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postcard marketing mockup
Marketing

Why You Should Use Postcard Marketing

Postcard marketing is a powerful tool for businesses of any size. Small businesses in particular, stand to benefit the most thanks to the leverage a postcard campaign can provide. Direct mail can get expensive, but using postcards can keep the costs reasonable while providing the same overall effect that more elaborate mailers have. 1.) Postcards …

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Catalog mockups
Marketing

Do’s and Don’ts of Creating Catalogs

Why create a catalog? Well– catalogs have made a comeback, in a big way. With a massive return on investment, catalogs are superior to every digital equivalent, so more businesses are printing them than in previous years. If you’re interested in catalog printing, there are some guidelines you can follow to make your catalogs convert …

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EDDM Postcard
Marketing

What You Need to Know About EDDM®

Every Door Direct Mail® is a useful resource, but one that is often shrouded in confusion. PrintPlace.com offers EDDM® printing, so we see this confusion first-hand. I thought I’d use this blog post to explain what it is, why it doesn’t have to be complicated, and why it might be a useful resource for your …

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Custom Label Printing
Marketing

Tell a Story With Your Custom Labels

Labels are everywhere. You see them on hot sauce bottles in restaurants, on peanut butter jars, and on packages of cute baby onesies. Labels identify, brand, and define products in stores and packages to be shipped. What Custom Labels Can Do for You By creating custom labels, you can identify your store, brand, or company wherever you …

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posters and flyers compared
Marketing

Marketing With Posters and Flyers

Print advertisements and promotions can take many different forms, but posters and flyers remain among the most popular, despite being around in their familiar forms for over two hundred years. Marketing with posters and flyers closely followed historical developments in printing and distribution methods. Their single-page format makes them simple to design and easy to …

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