Marketing

The Anatomy of a Postcard

Postcards may seem simple and compact, but it’s fascinating how the parts of a postcard play a crucial role in their effectiveness. If you’re looking into using postcards to get your message across, it’s important to understand their key features and components. In this article, we’ll explore the anatomy of a postcard and break down …

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Marketing

A Quick Guide on Sending Direct Mail Postcards

While it’s true that direct mail has never gone out of fashion, it also remains, to this day, a favorite means of correspondence — whether it’s from your besties or brands you trust. According to communications and advertising giant RR Donnelley (RRD), 63% of Gen Z are excited about getting real mail, while 62% of …

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Business Marketing

The Power of Less: How Minimalist Packaging Can Benefit Your Brand and the Environment

Minimalist packaging has been gaining popularity in recent years, as more and more consumers are looking for simple, sustainable, and stylish packaging solutions. Minimalist packaging is all about stripping away unnecessary elements and focusing on the essentials, creating a clean and uncluttered design that reflects the product inside. Here are some reasons why minimalist packaging …

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How to Design Your Church Booklet
Ideas for Churches Marketing Printing Help

How to Design Your Church Booklet to Tell a Compelling Story: 5 Tips for Creating the Best Church Booklet Design

Today’s churches face the challenge of drawing in new and consistent attendance. Few Americans are showing up for church and no longer maintain religious affiliations. In 2020, 47% of Americans said they belonged to a church, synagogue, or mosque—a number lower than 50% in 2018. The number of Americans who don’t identify with a religion …

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Custom Label Printing
Marketing

Tell a Story With Your Custom Labels

Labels are everywhere. You see them on hot sauce bottles in restaurants, on peanut butter jars, and on packages of cute baby onesies. Labels identify, brand, and define products in stores and packages to be shipped. What Custom Labels Can Do for You By creating custom labels, you can identify your store, brand, or company wherever you …

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Marketing Team Planning a Sticker Campaign
Marketing

Your Guide to Planning a Sticker Marketing Campaign

Sticker marketing has been a staple in various businesses and campaigns. From political personalities to journal decorations, there is no limit to using custom stickers. Yet despite being around for decades, sticker promotions are often underutilized and poorly executed. It would help if you rolled them out with thought, intent, and strategy. Otherwise, you won’t …

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