Create a brochure that tells your product's story.
- Reveal details on two, three, or four panels
- Gloss, high-gloss, or matte coating adds protection
- Print on durable cardstock & paper
- Custom trim available with every order
Layout of a Tri fold Brochure
Promotional brochures come in many sizes and can be folded many different ways, the most common being the tri-fold brochure. This fold creates three equal sections by folding the sides over the middle. Most tri-folds bend the right side first and then the left so that when opened, the brochure reads from left to right. Knowing how to lay out a tri-fold brochure can be confusing without a guide. Below is an explanation of the pages and what information is usually included in each section.
The Tri Fold Layout
Even though tri-fold brochures can be any size, the fold is usually based on the landscape view of the paper. The numbers assigned to each section indicate the order of appearance when the brochure is unfolded and read by a client. When designing the front, sections 2, 3, and 4 are showing, respectively. The back of the flat paper reveals sections 5, 6, and 1, respectively.
The Brochure Design
Section 1: This first section is the front flap of the folded brochure. Usually this outside front cover includes an image, the name of the company, and a strong message that entices the reader to open the brochure and continue reading for more information.
Section 2: The reader unfolds the brochure to see the inside front cover. Many consider this section to be the most important because it should elicit an “I need this and can’t live without it!” response. Often this flap contains both questions and answers that tell the reader why this product, service, or event is necessary.
Sections 3 & 4: Next the reader opens the brochure to see the entire interior of the brochure. The middle and right interior panels usually contain further information. This section can become too muddled with lots of text, which is why many designers choose to use many headers and subheaders for organization.
Section 5: Often, this outside flap includes a tear-away order form, a ticket to an event, or sometimes extra information such as testimonials. Or this panel could include blank lines for note-taking, a mini-calendar, or a discount coupon.
Section 6: The outside back panel is usually reserved for contact info, the logo, or possibly a map. If used as a direct mail piece, this back section reserves a place for the mailing address and stamp. Or if section 5 contains a form that the client will fill out and mail, this back side of the outside flap should contain the company address and a postage stamp box.
Create Professional Marketing Materials With Free Brochure Templates
Need help with creating your design? Let our free templates help you make a brochure with ease. We have templates for different sizes and folds. You can also use these to check your design file before submitting them to us for printing. Note that all listed sizes indicated below and on the calculator measure the brochure before folding.
Brochure Direct Mail Services
Let us take care of your mailing. We can mail your brochures directly to customers and print their address on the back cover.
The wafer seal or brochure tabbing will appear as follows, depending on the material.
Our direct mail services include:
Those who prefer to mail their brochures in an envelope can call our mailing experts for more details.
For details about mailing requirements such as size and tabbing specifications, read our Brochure Mailing Requirements. You can also clarify any questions with our print experts.
Brochure Marketing and Design Ideas
A brochure can give a lot of information without overwhelming the reader. Each fold organizes details and lets visuals tell the story in a compact format. It’s one of the best ways to introduce your business or showcase a new product lineThe best brochure designs are able to:
• Tell the story of your company – Break down your business origins and remind customers of your value. Showing the personal side of your business will make your customers feel welcome.
• Explain a popular service – Show how a particular service can be useful to your customer by giving them specific examples, such as the long-term benefits of a cleaning product
• Illustrate how your product works – When a photo isn’t enough, more room for a product demonstration can come in handy. Brochures have enough panels to highlight the details of each illustration and step.
• Detail an upcoming event – Include the schedule and other vital information about an upcoming event. Anyone interested will hold onto your brochure and use it to guide them on the day itself.