Make your next large brochure project a profitable one.
Tiffany Kaminski | January 12, 2014
4 Ways to Design Large Brochures With Your Unique Content
Make all of your large format brochures into keepers! Encourage your readers to pick them up again, refer to them, and pass them along to others who are interested in your products and services. Brochures will make an impact if they exhibit your company’s voice behind every page of content. An easy way to make this happen is with a presentation size that meets your needs.
Thinking outside of the standard 8.5 x 11 brochure gives you more space to fit graphics, contact information, and product or service descriptions. Large brochure sizes give you flexibility to improve your marketing piece. Choose from our 11 x 17, 11 x 25.375, and 11 x 33.75 print brochures with multiple folding and finishing options to fit your printing needs.
4 design tips for large brochures
With more space to design, there are more things to keep in mind. Using a large brochure means more options and a bigger impact, but use it wisely for optimal results. Planning and organization will help to best utilize the added space. Here are some tips to keep in mind as you are planning and designing your large format brochures.
- When planning out your brochure design, keep your customer, client, or vendor in mind. You'll want to understand what they truly care about seeing from you. Avoid content that is overused, irrelevant or just fluff. Give your readers content that solves their problems and answers common questions.
- Don’t use stock photos if you can help it. People want to see the real people and action behind those company doors! Show some authenticity and let your customers know what really happens day to day in your business. This transparency will increase the trust in your company.
- Use benefit-oriented headlines that capture and hold the attention of your audience. Then, in your copy below, use bullet points to focus on key features of your products or services that inform even the most time-pressed reader. This allows you to control what someone will see if they only scan the brochure.
- A strong call to action is vital. Make it clear to readers what they should do after reading your brochure. Should they call your customer service department for an estimate? Should they visit your website? Do you want them to use a discount code before it expires? If you don't tell them what to do next, there's a possibility they'll find someone else who will tell them. Give them all the necessary contact information and exact instructions to get them closer to making a purchase.
Print large brochures easily with PrintPlace.com
PrintPlace.com is committed every day to helping your business stand out from the crowd and gain a competitive edge in the marketplace using our high quality large brochure printing. Our customer service representatives are here to answer any questions about your project. Give us a call at 877-405-3949, M-F (7am-8pm CT). We are happy to help!
Print large brochure sizes when you have a lot to say. Never miss another opportunity to say everything that is important to your customers!