Custom brochures give your customers a peek into your business.
November 24, 2014
Handy Hints for Creating Effective Custom Brochures
Are you ready to make an impact for your brand or business? Websites, emails, and social media all have their place in marketing, but none of them can replace the benefits of a tangible brochure. In fact, well-designed custom brochures can inspire and generate sales.
Sometimes, the most effective brochure requires a non-standard size or number of folds. Most brochure sizes measure 8.5 x 11 or 17, folded into thirds or fourths. However, non-traditional sizes and folds can work just as well, depending on the type of brochure you want to produce. At PrintPlace.com we offer custom brochure sizes so we can help you create a one-of-a-kind marketing tool for your business.
Custom brochures are a good way to promote awareness for your brand or business, and we will work with you to meet your specific needs. We offer a variety of standard brochure sizes from 4.25 x 5.5 to 11 x 17, but you can also choose a custom trim. For example, if you need a 9” square brochure, you can choose a 9 x 12 size and have it trimmed down to your specifications.
A custom brochure size is an easy and inexpensive way to make your brochure stand out from the crowd. Many businesses and individuals use custom brochures to market their brand, products or services. Whatever size you choose for your business, here are some handy hints for making your brochure memorable and more effective.
Target Your Message
Pay attention to the wording. The most effective brochure is the one that reaches the hands and minds of your target audience. Instead of writing a broad message to a general audience, target your message to a specific type of person or group of people.
Focus Your Message
Not only should you target a specific audience, but you should also focus on a specific message. For example, if you want to introduce a new product, don’t add a sales pitch for other products. For the greatest impact, focus your message on one product or service.
Address Your Readers
When you write the text for your custom brochure, write like you would talk to a friend who is unfamiliar with your product. Explain how your product or service can help them in a specific, positive way. Use language that is easy to read and understand.
Represent Your Brand
Your brochure is the centerpiece of your marketing materials. Design it with your brand in mind. Use your business logo, colors and other identifying marks throughout the brochure. Choose fonts and graphics that support your brand’s image.
Your brochure reflects your business, so it should present a professional presentation. Use sturdy, quality paper and high res images to ensure you are 100% satisfied with your results.
In addition to your custom brochure size, add a unique feature to set you apart from other businesses. For example, add a high-profile testimonial or a special offer on a product or service. Creativity puts your brochure – and your brand – in the spotlight.