EDDM® Marketing and Design
EDDM® in a nutshell: You select a target area on USPS.com and the U.S. Postal Service will send your postcards to every address in that neighborhood. That’s how they are able to offer such low postage rates. USPS has very specific rules for EDDM®, so read them closely before you design your piece. Before you get started, give us a call. We'll be happy to lead you through the process, print your job according to the USPS specifications for EDDM®, and ship it to you.
The USPS has specific guidelines that you must follow for Every Door Direct Mail® printing, bundling, and mailing. You may visit USPS.com to read the EDDM® instructions carefully and place your order accordingly. Use the USPS tools to figure out which carrier routes you want to target, and order the appropriate number of postcards. Keep in mind that USPS has a 5000 per day limit on EDDM® mailers.
EDDM® postcards can be powerful tools to tell everyone in specific target areas about your business. The most popular uses are: automotive direct mail, grand openings, sales events, holiday specials, neighborhood restaurant take-out menus, coupons, and more.
The most effective direct mail advertising reaches each customer several times, so schedule a multi-touch direct mailing campaign, giving your customers advance notice of an upcoming event and a reminder right before the event.
To learn more about direct mail marketing or creating and running your EDDM® campaigns, here are a few resources..
https://www.printplace.com/blog/create-direct-mail-campaign/
https://www.printplace.com/blog/delivery-options-direct-mail/
https://www.printplace.com/blog/what-you-need-to-know-about-eddm/