Every Door Direct Mail®

Reach a Wider Audience at a Lower Cost With
Personalized EDDM® Postcards

Every Door Direct Mail (or EDDM®) postcards let you save on the time, money, and effort normally spent on print marketing. Select from any of USPS available mailing routes and send out your personalized messaging to this area. No need to upload a mailing list, which makes EDDM® a more convenient alternative to direct mail postcards. Your message is likely to be received by the thousands of people working from home. You also save on postage costs while also widening the reach of your marketing materials.

How to Customize Your EDDM® Postcards

Select an EDDM® size that will distinguish your message and its design.

All available sizes qualify for the EDDM® rates of the USPS. The largest is the letter-sized 8.5” x 11”, while the 6.25” x 11” offers a medium proportion. The smallest size available is 4” x 11”.

Add a laminate that elevates the messaging on your EDDM® postcards.

Protect one or both sides of your postcard with any of the following finishes:

• Gloss makes every color pop and appear bright from a distance. Your postcard is enhanced by a chic shine when held against the light.
• Matte gives your design a luxurious, elegant finish that suits light colors. It offers the least glare among the three available coatings.
• High gloss UV offers the highest glare and brightest finish for your colors. Suitable for dark and bright colors or complementary hues combined in a postcard design.

Add an uncoated side for any written messages on the postcard. The 14 pt. cardstock can be printed uncoated on one or both sides.

Looking for a thinner and more affordable option? Choose the 10 pt. cardstock. You can coat both sides in matte or gloss coating to elevate the look. Alternatively, you can balance a high gloss UV front with a slightly less shiny gloss back. This option works best for highly visual EDDM® postcards.

Add special discounts or promos.

Encourage customers to avail of special promos or discounts. Offer a 10% discount or a Buy 1 Take 1 deal for specific products. Add a perforated section they can tear off and include in their next order.

Review if any features are EDDM® compliant.

To ensure every detail is EDDM® compliant, avoid adding rounded corners and use a gloss or UV finish on your mailing panels.

Upload your design or use the online design tool.

If you have a print-ready file on hand, select “Upload Now” to send the file directly to our site. The preferred formats are PDF, PSD, PUB, AI, TIFF, and JPEG.

If you're opting to create a design, simply indicate the specifications on the online calculator before choosing "Design Online." The online design tool will load on your browser and show a blank canvas in your selected size.

EDDM® Postcards FAQ

Does my EDDM® postcard need a return address?

Yes, you need to indicate your company’s physical address or a P.O. box on the postcard. EDDM® direct mail services require that the return address is indicated on the top left corner.

Will it qualify for EDDM® if it has a fold?

No, but you can add a perforation within any of the EDDM® sizes available for postcards.

How much does an EDDM® postcard cost?

The cost per postcard depends on the size, quantity, and paper type. The 10 pt. cardstock is the most affordable at 56¢ each for 250 postcards. The 14 pt. cardstock uncoated on both sides costs 61¢ for the same quantity.

How do I bundle the EDDM® postcard mail?

You need to bundle between 50 to 100 postcards and submit these with a facing slip. The slip specifies the number of pieces in each bundle. Note that your bundles must not go above 6”. For more information, check out the USPS guidelines for EDDM® mailing.

Will PrintPlace send out my postcard through an EDDM® route?

Our postcards qualify for EDDM® delivery but you’ll have to send them out yourself through USPS. Follow these steps to prepare your postcards for EDDM® delivery:

1. Go to the USPS website to login or create an Every Door Direct Mail-Retail® account.
2. Use the EDDM Online tool to select a neighborhood based on demographics such as age, household size, income, and route. You can select multiple routes for a single mailing job.
3. After confirming your drop-off date and payment, you’ll be asked to print the Postal Service™ processing forms and the EDDM facing slip for the bundles.

Check out our EDDM® guide for more information.