Metallic Postcards

Go for Glimmer With Metallic Postcard Printing

Not everything that glitters is gold. Some are metallic. Metallic postcard printing adds prestige to your mail, are economical, flexible, and a highly effective marketing tool. Small businesses owners, designers, campaign managers, church organizations, and even hoteliers and restaurateurs can maximize the use of postcards for their business.

What makes metallic postcard printing special? Here are some reasons why:

  • Printed on sturdy 16 pt. cardstock gloss paper for longer-lasting use.
  • Available in various sizes such as the popular 4"x 6" postcard size.
  • You can choose print on one or both sides.
  • Spot UV creates added interest to your design
  • Rounded corners elevate your postcard from the rest.

A Premium Postcard Offering

Metallic printing elevates your business cards to a whole new level. Printed on thick 16 pt. cardstock, metallic business cards can take quite a beating. They're the furthest thing from flimsy.

The metallic finish can also be applied on one or both sides. Metallic business cards are available in different sizes with 3.5" x 2" being the most popular. Square business cards are also an option.

Decoding Metallic Printing

Metallic foil printing isn't rocket science. It's a pretty straightforward process wherein a layer of silver ink is applied to paper before printing your artwork in regular CMYK colors. The result is a vibrant and shiny metallic finish.

With metallic postcard printing, there are more varieties of colors to explore:

  • Metallic Neutrals. Gold, silver and bronze are the popular picks for this finish. Print metallic postcards in these shades for your save-the-date, invitations, premium menus, flyers, or for high-end marketing tools.
  • Full-Color Metal Shine. Make your design even more special by adding colored metallic. Your postcards will be the center of attention, especially when it catches the light. Mail colored metallic postcards for festive events such as holidays, birthdays, and parties.

Flexible and Functional

Print metallic postcards to drum up new business and keep your existing customers engaged. Aside from that, sending out postcards:

Is Cost-Effective. Connect with more people while spending less. For such a small investment, you can reach thousands of prospects without paying an arm and a leg.

Give a Personal Touch. A postcard allows you as a business to get close to your customers and communicate in a friendly social manner.

Increase Visibility. Be seen and heard with shiny or colored metallics. Metallic postcards are more likely to be read compared with direct mail letters. Since they don't have to be opened, all your information can be read at a glance.

Offers Versatility. You can use metallic postcard printing for invitations, marketing messages, announcements, sales events, and even mini-newsletters. Think differently and get the most out of your postcards.

Print Like a Pro

Once you have a ready file, you can upload it to our site. If not, create a new one using our free downloadable templates. Get your free PDF proof after uploading to avoid any errors before we start the printing process.

Good to know: Make sure you upload high-resolution files so that every detail of your design will come out clear and sharp. Scanned files are not accepted.

Frequently Asked Questions

What is Spot UV?

Spot UV is a coating or varnish that is applied to a specific area on your postcard. This finish creates a high gloss effect and textured finish that draws attention to that part of your design.

What is the best size to use for postcards?

4"x 6" is the standard size and the most popular pick for postcard mailing. These are handy and easy to store away, so they can be distributed and carried anywhere without any hassle.

When can I expect my postcards to arrive?

Your order's arrival is based on printing turnaround plus shipping time.

Printing turnaround is the number of days needed to produce your postcards excluding weekends and holidays.

Shipping time is based on the transit time you selected and starts after the printing turnaround.

Should I get the free file check?

Our free file check allows you to see your design before it is sent for printing. This gives you the opportunity to make significant changes to your design and ensure it is free of errors.

Metallic Printing File Requirements

Keep in mind the following file requirements below as you create a design using our downloadable templates:

  1. The font size should be a minimum of 7 or 8 points. Avoid printing small text or fine lines in metallic.
  2. Border and stroke must be more than 1.5 points.
  3. Images and artwork should be at least 300 DPI.
  4. All files should be in CMYK color mode.

How to Prepare Your Design for Metallic Printing

  1. Apply metallic printing on lighter colors. The effect won’t be as apparent in darker colors.
  2. Create two layers to distinguish the elements printed in ink from the elements with metallic printing. Both files should have the same size.
    1. The regular CMYK layer shows which elements are printed in ink. Apply 15% K on the area that will be printed in metallic color.
    2. The metallic printing layer only shows the elements that will appear as metallic. The element(s) that will be printed in metallic colors should have the same location as seen on the CMYK layer. Apply 100% K on the metallic area and white on the areas with no metallic printing.
    3. The images below show the difference between the two layers:

      Metallic Postcard Instruction Metallic Postcard Guide

  3. Alignment is crucial to the file preparation process. The CMYK and metallic printing layers should both have the same size. Common elements must be in the same position on both layers.
  4. Check for a white "halo" around the knockout area or where two colors overlap on the layer. To prevent this effect on the CMYK layer, grow or stroke the metallic area in mask by 1 point. This allows the metallic silver to blend with the CMYK area, which reduces the appearance of a halo. Alternatively, you can add more color to the knockout area to reduce the halo effect.

How to Add Spot UV Elements to Your Artwork

You can also print an artwork with both metallic and spot UV elements.

This requires a third layer that shows the spot UV areas, which you can create through the following steps:

  1. Apply a 100% K to the areas with spot UV printing.
  2. Make sure the spot UV layer has the exact same size as the CMYK and metallic printing layers.
  3. On the CMYK layer, add a 1/16” gap between the spot UV and metallic areas.

Metallic Postcard Templates

Our layout templates will show you how to format your artwork. This ensures your postcards print correctly. Follow the steps below to prepare your product for metallic printing:

  1. Create two layers on your file.
  2. The first layer shows the design in regular CMYK color.
  3. The second layer shows which areas will be printed in metallic. Color all portions for metallic printing in 100% K. All other sections that will be printed in regular CMYK should be colored white.

View Metallic Postcards Layout Templates

Need help with our layout templates?
Please refer to our guided layout instructions.

Marketing and Design Ideas

Marketing with postcards continue to be one of the most popular and effective ways to build your business and reap the profits too. Since email and digital ads have become crowded avenues, it is getting harder for marketers to stand out from the competition.This is where postcards come handy.

Make your postcards work for you with some metallic design printing. To get started on this, you need to:

  • Keep things short and sweet for maximum impact. Make your message easy to read and understand.
  • Always include a Call To Action.CTA’s can help get your reader to visit your store or website and try a new service. Metallic elements in your design put a spotlight on your CTA’s, which can help convert your postcard campaign into sales.
  • Highlight a benefit statement. List down the advantages of getting your services or using your products. Give a reason to make them take action.
  • Use vivid graphics and bold colors. Your postcards need to stand out to get readers, and metallic colors will let your postcards shine.

Additional Resources:

5 Effective Postcard Copywriting Tips

3 Steps You Need to Take for Better Postcard Marketing

17 Quick and Simple Tips for Church Postcard Marketing

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