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Communicate your brand’s identity with custom labels.
- Available in sheets, rolls, kiss-cut singles, and die-cut singles
- Choose BOPP materials for waterproof labels
- Various finishes, including high gloss and matte
- Custom shapes and sizes
- Low minimum, fast turnaround
Labels
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5 Star
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4 Star
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3 Star
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2 Star
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1 Star
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Custom Labels for Product Packaging, Marketing, and Brand-Building Strategies
Custom labels are essential tools for packaging, branding, marketing, compliance, and operations. Consequently, we offer extensive customization options — from various materials and finishes to different formats and custom sizes and shapes — to meet your specific requirements.Different Formats of Custom Labels
Businesses use labels in different ways and follow specific production methods and application processes. That’s why our labels are available in various formats, including die-cut singles, rolls, sheets, and kiss-cut singles.Die-Cut Singles (Individual Labels)
- Cut through the exact shape of the design
- Ideal for individual handouts
- Easy to handle for small batches
Rolls
- Ideal for mass-labeling
- Compatible with automatic label applicators
- Often used in packaging and manufacturing
Sheets
- Cost-effective for small quantities
- Ideal for multiple designs per sheet
- Often used for internal labeling (files and folders)
Kiss-Cut Singles (Individual Labels)
- Cut through the top label material, leaving the backing intact
- Makes intricate designs easier to peel
- Perfect for branding and promotional labels
Standard Shapes in Various Sizes for Label Singles
We Offer Label Singles in Four Shapes:
- A square shaped label suits most logos
- The rectangle is recommended for mailing labels.
- The oval and circle shape work as custom product labels on food or drink items.

Our white paper works best for indoor use. For die-cut singles, adding a matte coating gives them a smooth, non-reflective finish, while gloss creates a reflective surface that makes the colors pop. UV coating, which creates a scuff-resistant finish, is another option for square- and rectangular-shaped gloss white paper.
Roll Labels for High-Volume, Efficient Labeling
For large quantities of your product packaging or items requiring mass labelling such as food and beverage items, print roll labels in a minimum order of 250 pieces. Each roll can fit the standard label gun for fast and easy bulk application.Roll labels come in the same shapes as the die-cut singles. But you can also design or upload a file in a specific width and length. Select “Custom Size” and choose from several width and height options on the online calculator.
Start custom label printing by uploading a ready-made design or create a new file with our online design tool. Our print experts will guide you every step of the way so you can enjoy our affordable rates.
Choosing the Best Material for Your Custom Label
The checklist below helps you narrow down the best choice for your printed product:| Singles | Roll | ||||||||
|---|---|---|---|---|---|---|---|---|---|
| White Paper Sticker | White BOPP | White Premium Sticker Paper | White BOPP (Indoor) | Clear BOPP (Outdoor) | Silver Metallic BOPP | White Vellum Texture – Estate #8 | White Laid Texture – Estate #4 | Cream Laid Texture – Estate #9 | |
| Waterproof | ✓ | ✓ | ✓ | ✓ | At least 4 hours in an ice bucket | ||||
| Indoor Use | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ |
| Outdoor Use | ✓ | ✓ | |||||||
| Refrigeration | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ✓ | ||
| Writable | Permanent ink marker | ||||||||
| UV Resistant | ✓ | ||||||||
Label Printing FAQs
In many cases, rolls are ideal for mass-labeling because they are more cost-effective than other formats. Also, they are compatible with label applicators.
Die-cut singles and kiss-cut singles are excellent promotional giveaways because they are easy to distribute and look premium and “gift-ready.”
Turnaround represents the number of days required to print your order. It does not include shipping transit time or direct mail processing time. All turnaround times are based on business days and exclude national holidays.
To find out your order’s transit time and expected arrival date, click on “Get Shipping Estimate” at the bottom of the online calculator. This will show a full list of shipping prices based on your preferred arrival date.
White paper is best used on items stored and displayed indoors; use it on products that don’t need refrigeration and won’t be exposed to water. Meanwhile, vinyl materials are thicker and more durable, able to withstand exposure to outdoor elements such as UV light and water.
Gloss coating gives your label some extra shine and reflects against the light. On the other hand, high gloss coating gives a greater shine, almost like a mirror, and makes the label UV-resistant. Both options are highly resistant to wear and tear.
You can print die-cut singles in one (1) business day and a roll order in two (2) business days for the standard shapes. Custom size roll labels take five (5) business days to print.
The unwind direction determines how your artwork is printed on the roll labels and how it will be unwound from the cardboard core. These are the four directions available from the copy on your label:
- Top of the copy
- Bottom of the copy
- Left of the copy
- Right of the copy
Label Printing Layout Templates
Use our label layout templates to ensure your artwork is sized and formatted correctly. Just download PrintPlace layout templates each standard size label below, in an EPS, PDF, or JPG format for Illustrator or Photoshop.
View Single Labels and Roll Labels Layout Templates
Need help with our layout templates?
Please refer to our guided layout instructions.
How to Create Effective Custom Labels
It’s important to keep certain design rules and branding guidelines in mind when creating your custom labels. Here are a few tips to help you create standout personalized labels.- Keep it clear and simple. An effective label should always serve its main purpose. If it’s a food or drink label, make sure the storage and heating instructions are easy to read.
- Use bright and attractive colors. You can’t go wrong with bold colors. Contrast bright colors with a white background and avoid neon hues.
- Add a useful feature or piece of information. Print a recipe as part of your food label or add a fun activity like a maze. Studies show that these features entice customers to purchase the item.
- Stay on brand. If you mail information to your clients or prospects, don’t overlook the importance of printing a branded label to make a professional impression. Use mailing labels, shipping labels, and return address labels to carry over your marketing brand.
We also print custom labels on uncoated paper stock for adhesive name tags, food labels and carton labels. Since our label stock is laser-safe, you can have it professionally printed here and then personalized with specific names or products with your own laser printer. Just remember to design your labels using a compatible size.