To use a template or not to use a template? Know what's right for your project needs.

Pros and Cons of Using a Brochure Template

If you have decided to do a brochure printing, you may be overwhelmed by the whole process of finding a designer, copywriter, and printer. If so, using a brochure template may be a good idea. However, if you want something really creative and eye-catching, pre-made templates are probably not the way to go. Below are some pros and cons you may want to consider before committing to templates.

Pros of Using Templates

Templates Save Time 
If you do not have a lot of extra time to design a brochure yourself, templates can be a big help. Even employing a designer to do the work for you would take up your time because you would have to look around for a designer and then meet with the designer several times to discuss your brochure printing project.

Templates Save Money 
Many online companies offer templates free of charge; if you shop around, you can probably find a free offer as part of a promotional package. And many design programs have a list of template designs you can choose from. Even if you have to pay a fee for using a template, it will cost you a lot less than hiring a designer would.

Using Templates is Easy 
Templates make your brochure printing project a cinch. All you have to do is provide the pictures and text, and then plug them into a pre-created design of your choice. Some companies offer hundreds of choices, so you will probably find one to fit your business.

Cons of Using Templates

Templates Limit Creativity 
If you want to do something unusual to make your brochure stand out, you probably will not be able to accomplish this with brochure templates. Templates are standardized to make things easier, but this is not necessarily better for creativity.

Your Brochure May Lack Originality  
Templates are used over and over, so many brochures that people come across look similar to them. When people think they have seen something before, they usually discard it without reading. If that happens, the money you have spent on your brochure printing will have been wasted.

Don't Get Confused...
Know the difference between a guideline template provided by your printer and a pre-made brochure template like those available on many design programs. A guideline template is placed on top of your final design to check the size and bleed specifications and is very valuable for a successful brochure printing. Just make sure that you remove this template from your design before uploading so that it doesn't get printed on top of your design, whether you choose to go with a custom design or a pre-made template of your choice.

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