How to Make a Registration Brochure
If you are planning to hold an event that requires registration, consider a registration brochure. Not only will you be able to inform your prospects with a professional brochure, you will be able to include the registration form on the brochure. This two-in-one brochure printing technique can save you time and money. In addition, it simplifies registration for your attendees. Here are some easy steps for making a registration brochure.
Use a tri-fold layout with the registration form on the back panel.
You can use a standard 8 1/2" by 11" piece of paper folded in thirds. The back panel will be folded into the middle of the brochure. If you are able to, perforate this fold to make removing it easier. Use the inside part of this panel for the registration form. The back of this panel can be used for testimonials or other persuasive information. Do not put important details about your event on this because it will be removed and sent with the registration form.
Design an eye catching front cover.
In all brochure printing projects, the front cover is your only chance at a first impression. If you make a good one, then people will open the brochure and read the inside. You can include key information about the event or a teaser question. Anything to encourage them to look inside and find out more.
If you are mailing these brochure, then leave the middle outside panel blank for addresses.
The outside middle panel will be showing if the brochures are places face down. As they will be seen first sometimes, make them attractive. Use a watermark of your logo so that you can still place address labels and not be too distracting.
Decide what you want to say in the body of your brochure.
Now that you know how much space you have, you are ready to write your brochure. Talk about all the benefits of your event. Create a call to action that encourages people to attend. Near the end, make a list of people who should attend. This list should range from very specific to mildly general. If people see themselves on the list, they are more likely to attend.
Include all of the vital information.
The date, time, and location of the event is vital. Also include the name of the speakers and sponsors of this event. Any special offers should be clearly stated as well. For example, if you offer a group rate, include that when brochure printing. You may want to include all of your rates if the registration requires a payment sent along with it.
With the right amount of time and effort, this type of brochure printing is one of the keys a successful event. Including all the forms you need in one simple brochure will make it easier for people to attend as well as for you to both get the word out and gather attendees. And the less painful an event is, the more fun it is for everyone involved!
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