How to Spread Your Message with 6 x 9 Postcard Newsletters
Nowadays we live in a world of consumers needing information, services, and products immediately…or in some cases, yesterday. With an ever-changing landscape of buyer behaviors and discoveries yet to be shared, you can never shed too much light on what makes your business unique. If you know your purpose, the reason behind your drive to wake up every morning and make big things happen, then you probably feel an urge to spread the word about what you're doing. This will help you build a support structure, a community, and a loyal group of people who share the same values and interests as you do.
These are the people you want to be talking to on a regular basis. Remind them that they are a part of your success story, and that they are helping shape your purpose. Reaching out to that group of people in a more personal manner using a postcard marketing campaign will not only be budget-friendly for you, but make these loyal customers feel important.
Using 6 x 9 postcards as newsletters is not a traditional approach. It does however, get information to your target audience, and the unique format makes a great impression. This, in turn, will continue to build a strong customer relationship.
Using 6 x 9 postcard newsletters allows you to mail at higher frequencies than traditional newsletters without a high cost. It also increases your open rate (no envelope to mess with!) and allows you to focus on the heart of your marketing message. You don't have to say everything all at once. Leave some for later. Let them anticipate the next newsletter so they will want to read more.
Don't get carried away with a strong advertising tone, or your piece could be brushed off. Give them something useful to read. For example, give them a deeper understanding of your mission, what you do every day behind-the-scenes, featured customers, upcoming special events, etc. Use your frequent postcard newsletters as an opportunity to increase recognition for your brand's name and your expertise in the industry.
Grab one of our postcard layout guides to help design your way to the perfect postcard newsletter. While you're working on your artwork, take a look at how we can help make your newsletter mailing easier with our direct mail services. We are a one-stop shop for all your printing and mailing needs. Start your 6 x 9 postcard newsletter project today, and we'll be there every step of the way to make sure you reach those who matter most to you.