Business Sales Sheet
Business

Not another boring sales sheet: In 6 steps

This article is actually about creating an effective sales sheet. I just wanted to clarify that for any Google bots reading this, in case they take my title the wrong way. They aren’t quite as sophisticated as humans yet, although they are getting scarily close. OK, and on to the humans reading this…Let’s start with …

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Business

Use custom folders for a more powerful presentation

A couple years ago, at a company that shall remain nameless, I was sitting through our mandatory annual insurance presentation (dreaming about the sunshine outside). I looked around the room and could see that I wasn’t the only one who had briefly taken a trip out the window. I remember thinking, “this is important information, and  I should be paying attention,” but the information and numbers …

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Business

The Glass Ceiling Shattered: Women in Business

The term “glass ceiling” was coined in the 1970s.  The belief was that women had to outperform a man in order to get ahead.  We have made remarkable strides in the last 40 years.   Celebrate Progress  There are now 20 female CEO’s at the helm of America’s largest companies.  It is only four percent, …

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Business

How to Collaborate with Other Companies the Smart Way

Disney and McDonald’s mastered the art of business collaboration and cross promotion for more than a decade. When a new major animated film was slated for release by Disney, consumers knew to anticipate cross promotional ads, highlighting Happy Meal toy tie-ins with the film. The relationship was clearly a win-win for both organizations because of …

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Business

Frugal Small Business Marketing Start-Up Pointers

If you’re like most beginning entrepreneurs, your bank account probably isn’t overflowing with cash. In the beginning stages of your business, you need to save on expenses and make whatever money you have last longer to give your business a fighting chance. Small business marketing is not an easy thing to do on a limited …

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Business

Business Phone Etiquette

Most small businesses still have to do a great deal of business over the phone. Working with customers by phone is a whole different ballgame. It is much different than any other marketing technique, like brochures, postcards, flyers, or any other impersonal tool. On the phone, you have to be personable and likeable. Here are …

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Business

How Competition Intelligence Can Get You Ahead

You don’t need a black trench coat to become an effective business spy. Competitive intelligence does not entail anything underhanded or nefarious. It simply consists of some simple steps you can take which allow you to keep your finger on the pulse of your industry. The first easy technique is to peruse your competitor’s ads …

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Business

5 Benefits of Business Cards

Although they have been around forever, business cards are still some of the most powerful advertising and marketing weapons available to the small business owner. Let’s go over some of the things that make business cards so effective. 1. They are cheap Business card printing is not expensive. For a small business with budget constraints, …

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