Accounting and Auditing Business Cards

The accounting and auditing industry represents a broad range of services and professional certifications. CPA, CFA, CGAP, and many designations are available, so how do you set yourself apart and make sure your certifications are highlighted appropriately? A few key concepts will help make sure your accounting and auditing business cards get the message across to your clients.

List Certifications
It is perfectly appropriate to list your certifications, such as CPA or others. The standard location for such certifications is after your name: <First Name> <Last Name>, CPA, MBA. If you have multiple designations you could list, you may want to choose the few that your clients need to see. For example, if you have a Ph.D, you probably do not need to list your undergraduate degree.

Simple is Better
Accounting and auditing business cards should be simple. Your clients typically know you and your work. If you need to explain a unique service offering, use a one-sentence tag line: “Offering Certified Information Security Management audits for FISMA compliance and more.” This sample tag line says a great deal in a small space. Your card should focus on directing clients to you for further discussions.

Basic Contact Information
Focus on giving your clients your core contact information: name, email, business phone, business name, and location of your office (if applicable). Fax numbers, cell numbers, and alternate office locations are typically overkill for a business card.

Use the Back
If you really need to give your clients more information, keep the front of your business cards simple by using the back to explain details. Using 10pt font, you can fit approximately 100 words on the back of your card. This should be plenty for explaining details of your service offering or your value proposition.

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