Marketing and Advertising Business Cards

For those in the marketing and advertising business, you have a unique challenge when it comes to business cards. On the one side, you have to show your creative side, but you also have to balance this with professionalism—after all, clients are going to trust you with some or all of their marketing and advertising campaigns! So consider these point as you develop your marketing and advertising business cards:

Color is Critical
While a black and white card is elegant, consider a color logo or changing the color of your font to add some visually interesting elements. You want your card to stand out without screaming “gimmick” either.

Solid background colors make it easy to get that big colorful look without too much color, either. Just make sure your colors match your brand and that it all ties together with your website and and other branded items.

Folded Cards
A great, affordable way to take your marketing and advertising business cards to the next level is with a folded design. You can keep the front of your card simple and anything under the fold can be as crazy as you want it to be. Folded cards are the same size as standard business cards when folded, so they are easy to store, as opposed to cards with lots of die cuts.

Use the Back
You can always use the back of your business cards as well. If you specialize in a particular type of marketing and advertising, the back is a great place to list the details, awards, or other items of interest. You can even use the back for coupons and promotions to drive customers with a call to action.

QR Codes
A modern trend is to use QR codes to bridge printed media to the digital. These square, barcode-like codes allow anyone with a smartphone to scan your card and be transported to the link of your choice. QR codes are easy to make and can be printed as small as one inch by one inch, so consider including this method of easy access to your website on your marketing and advertising business cards.

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