Fashion and Apparel Postcards

Turn heads with fashion and apparel postcards that make your products irresistible! Postcard printing allows you to advertise your new clothing or accessories line directly in consumers’ homes without an overwhelming cost or difficult layout. Plus, postcards have a reputation for a higher return on investment than other marketing methods. Just be sure to take your fashion and apparel postcards up a few notches by incorporating some excellent layout and format techniques:

Portray a lifestyle
Make sure that your product photos have viewers imagining themselves wearing your jewelry and dress, but even more importantly living the same lifestyle as the model in the photos. To turn consumers into customers, you need to make them feel that the lifestyle they desire is attainable if they only owned those boots the model is wearing.

Bright means beautiful
Your photos should be in full color, unless the style of your advertisement calls for a classic black and white look. Enhance the brightness and contrast of the colors within the photos for a more lifelike appearance. Use a gloss coating on your fashion and apparel postcards to enhance the vivacity of your photos for a look that is truly magical.

No overcrowding
Remember, postcards are meant to just be a preview, an enticement that leads consumers to your website or store. Keep photos to a minimum. In fact, one powerful photo stretched over the entire background of the front may be all that is needed to make recipients want to find out more. Include one heading that tells people what the postcard is advertising, then use the back for a map, contact information, and event date and time. If you need more room, upgrade to a folded postcard for more room for content.

Double the potential
Make sure your fashion and apparel postcards work harder for you by increasing their potential for an investment return. Double them as a discount coupon or give away a free gift to customers who turn in a postcard with a purchase. Don’t forget to place a time limit to help move indecisive recipients to action.

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