Health and Medical Postcards

When establishing a new practice or when running a special on treatments, health and medical postcards may be the most effective method for gaining new clients or for updating current clients on your procedures. Postcard printing is cost-effective and also put your message out in the open where recipients cannot help but read your offer.

Design your health and medical postcards for maximum potential by following some important tips and tricks. Color, layout, and the message are all critical aspects of postcard design, so take care when making these choices in your project.

Color it right
Full color is definitely a must with health and medical postcards so that your office appears up-to-date and friendly. Make sure that any staff in photographs are smiling or at least appear warm and approachable. Keep background and text colors to corporate shades, such as tan or dark colors, to avoid an unprofessional look. However, if you are a pediatric clinic, bright or pastel colors are more appropriate.

Put extras on the back
Keep the only the most important information on the front, such as photographs and your main offer. On the back, you can place your clinic phone numbers, address, website, and a map. If you clutter the front of your postcard with too much information, it will end up looking cluttered and messy, which clients may then associate with your clinic.

Make your offer clear
Whether you are getting the word out about your newly opened clinic or are running a monthly special on flu shots, make sure clients can tell exactly what it is you are advertising just from glancing at the postcard. The best messages are those that clearly state the offer, include how it will benefit the client, and say it all within one phrase or sentence.

QR codes
Offer your target audience a convenient way to find out more your clinic by printing a QR code in an easy-to-spot location. A QR code allows clients to scan the code with a smart phone, which then brings up your website immediately. Clients can then browse your site for the exact information they need.

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